1 / 29

TSM 251

TSM 251. Kara J. Rawlins, M.S./LIS gustk@msu.edu September 11, 2008. Just Google…. It’s all the web, isn’t it? Let’s see… http://www.youtube.com/watch?v=KO_ey4v1ccA Google http://www.google.com. The “Invisible Internet”. Why use the Internet? Why use the library?. Getting started….

primavera-ruiz
Télécharger la présentation

TSM 251

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TSM 251 Kara J. Rawlins, M.S./LIS gustk@msu.edu September 11, 2008

  2. Just Google… It’s all the web, isn’t it? • Let’s see…http://www.youtube.com/watch?v=KO_ey4v1ccA • Googlehttp://www.google.com

  3. The “Invisible Internet” Why use the Internet? Why use the library?

  4. Getting started… • Business Library Web site:http://www2.lib.msu.edu/branches/bus/ • We’re here to help…contact us • Use this guide and other research guides • Off-campus access 24/7 • HELP (available 24/7): 1-800-500-1554

  5. Finding Books • Online Catalog – books and materials owned by the MSU Libraries • http://magic.msu.edu

  6. Finding Articles • Library Databases (periodical indexes) • Search for online full-text magazine, journal, and newspaper articles • Subscription-based • Business Databases http://guides.lib.msu.edu/page.phtml?page_id=373 • All Library Databaseshttp://er.lib.msu.edu/indexabstract.cfm • Browse by subject

  7. Statistical Sources • Statistical Abstract of the United States • American FactFinder • City and County Extra • Community Sourcebook of County Demographics • County Business Patterns – Michigan

  8. Statistical Abstract of the United States • Basic government statistics • Includes demographic, labor, industrial and trade statistics • http://www.census.gov/prod/www/statistical-abstract.html • Reference, HA 202 2008

  9. American FactFinder • Searchable interface for Census materials • http://factfinder.census.gov • Decennial Census • American Community Survey (ACS) – conducted yearly to update Census information • Fact Sheets • Economic Census • …and more!

  10. County and City Extra • Uses US 2000 census data and ACS 2006 data • Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000 • 2002 Agriculture Census information • Reference, HA 203 .C68 2008

  11. Community Sourcebook ofCounty Demographics • Arranged by state, county, and metro area • Includes market spending potential indexes • Reference, HA 203 .S650

  12. County Business Patterns: Michigan • Economic conditions in Michigan • http://www.census.gov/econ/census02/guide/02EC_MI.HTM

  13. Demographic andMarket Analysis Sources • American Marketplace • Household Spending • American Generations Series • Lifestyle Market Analyst • American Attitudes • Editor & Publisher Market Guide

  14. American Marketplace • Demographics and spending patterns • Trends in income, health, labor, population, wealth, etc. • http://magic.msu.edu/record=b4898291~S39a • Reference, HA 203 .A635 2005

  15. Household Spending • Who spends how much and on what • Contains spending on health care, entertainment, food and alcohol, housing, personal care, education, etc. • Reference, HC 110 .C6 A666 2001

  16. American Generations Series • Market information on the specified age range • Information on attitudes, spending, and wealth, and traditional demographic characteristics • The Millennials : Americans born 1977 to 1994Reference, HQ796 .M4797 • Generation X : Americans born 1965 to 1976Reference, HC110.C6 G46 • The baby boom : Americans born 1946 to 1964Reference, HF5415.33.U6 R877 • Americans 55 & older : a changing marketReference, HQ1064.U5 A6455

  17. Lifestyle Market Analyst • Contains market analysis at local, regional, and national levels • Includes demographic, geographic and lifestyle information • Reference, HF 5415.33 .U6 L54

  18. American Attitudes • Opinions on a variety of topics including health, government, religion, etc. • Reference, HN90.P8 A527 2005

  19. Editor & Publisher Market Guide • Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers • Statistics on publications, newspapers, radio, TV and cable • Reference, HF 5905 .E38 2008

  20. Electronic Resources for Demographics/Market Analysis • Simmons Choices3 • Mintel Market Reports • Global Market Information Database • Lexis/Nexis Academic Statistical • ReferenceUSA

  21. Simmons Choices 3:What’s in it? • A collection of data about Americans’ product and brand usage, buying and media habits • National Consumer Study • Conducted by Simmons Market Research Bureau annually • Business Library Choices3 has 2005 data – U.S. adults only • Choices3 is software that lets you create custom reports of this data

  22. Simmons Choices 3:Where can I access it? • Choices3 is only available on the Business Library Selected Resource computers (8 machines on Table 1) • Can print through Netprint (https://netprint.msu.edu) using e-tokens or save to USB drive or CD/DVD • Online Guide and Video Tutorial: http://guides.lib.msu.edu/page.phtml?page_id=309

  23. Tips for Using Choices3 • Come early – limited machines • Ask for help • E-mail or call me: gustk@msu.edu, ph. 432.4182 • Set up an appointment • Online Guide and Video Tutorial • http://guides.lib.msu.edu/page.phtml?page_id=309

  24. Mintel Market Reports • Consumer spending and buying patterns • Brand preferences • Demographic profiles • Market share/trends • Connect to Mintel

  25. Global Market Information Database (GMID) • Trends in consumer attitudes, spending habits • International in scope • Connect to GMID

  26. Newspapers • Michigan: • Online newspapers by city: http://usnpl.com/minews.php • Detroit News, Grand Rapids Press, Lansing State Journal: http://er.lib.msu.edu/item.cfm?item=047073 • National and Global:http://er.lib.msu.edu/newspapers.cfm

  27. Evaluating Sources • Evaluating Internet Information Milton Library at Johns Hopkins University • Critical Evaluation of Sources University of Louisville Libraries • Evaluating Websites: Techniques and Questions UC Berkeley Library

  28. Citation Guides • Citing Business Databases in APA StyleMSU Business Library • Citing References in Your PaperUniversity of Wisconsin Writing Center • Using APA FormatPurdue University

  29. Help is available… • Nancy Lucaslucasn@msu.edu432.4180 • Kara Rawlinsgustk@msu.edu432.4182Chat with me at http://www.lib.msu.edu/gustk/

More Related