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NHSBT Swine Flu Blood Stock Build 2009 CIM Excellence Awards 2010

NHSBT Swine Flu Blood Stock Build 2009 CIM Excellence Awards 2010. Media Plan. Internal Marketing. Internal Marketing. Stock Build Messages – Phase Plan. Please note; this file is only accessible when viewed outside presentation mode. Direct Marketing. Radio.

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NHSBT Swine Flu Blood Stock Build 2009 CIM Excellence Awards 2010

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  1. NHSBTSwine Flu Blood Stock Build 2009CIM Excellence Awards 2010

  2. Media Plan

  3. Internal Marketing Internal Marketing Stock Build Messages – Phase Plan Please note; this file is only accessible when viewed outside presentation mode.

  4. Direct Marketing

  5. Radio PHASE 1: Swine Flu, New Donors – 40” SFX: Blood donation theme VO: This summer we’re preparing for the winter. We’re building up our blood supplies during the warmer months in preparation for the colder winder months ahead when there’s more pressure on our blood supply. That’s why we need more new people to come forward now and give blood. Please don’t leave it to someone else. Visit blood.co.uk or call 0300 123 2323 and make an appointment right now. Even better, get a friend to sign up and give blood too. Do something amazing. Give blood SFX: Blood donation theme VO: As the flu season approaches we need more new people to give blood, especially O negative donors, a really important blood group. To make an appointment visit blood.co.uk. PHASE 1: Swine Flu, Existing Donors – 10”

  6. PHASE 2: Swine Flu, Existing Donors – 40” SFX: Blood donation theme VO: People can’t give blood when they’ve got the flu. The current swine flu situation has affected our existing donors, meaning fewer of them have been able to give blood. To build up blood supplies in preparation for winter, we urgently need new healthy people to come forward now and give blood. Please don’t leave it to someone else. Visit blood.co.uk or call 0300 123 2323 and make an appointment right now. Even better, get a friend to sign up and give blood too. Do something amazing. Give blood. PHASE 2: Swine Flu, Existing Donors – 10” SFX: Blood theme MVO: As swine flu cases increase we need more healthy people to give blood now. Please don’t leave it to someone else. Visit blood.co.uk to make an appointment.

  7. Press

  8. Outdoor

  9. Internal Marketing

  10. Online Phase 1

  11. Phase 2 Online Banner – concept

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