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Economic Impacts of the HWY 441 Landslide PowerPoint Presentation
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Economic Impacts of the HWY 441 Landslide

Economic Impacts of the HWY 441 Landslide

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Economic Impacts of the HWY 441 Landslide

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  1. Economic Impacts of the HWY 441 Landslide 2013 Rockslide Conference Jason Lambert Director of Commerce, Eastern Band of Cherokee Indians

  2. EBCI Division of Commerce Mission Statement:  Provide vision, planning, promotion, and execution in order to drive community and economic development to enrich the lives of our people. • Consists of the Programs of: • Strategic Planning • Enterprise Development • Economic & Community Development • Destination Marketing

  3. January 16, 2013

  4. Immediate Response • Assembled PR team within a few hours • Visited site on Sunday, January 20 • Extreme concern over how long it would take to repair

  5. Strategy • “Someone needs to fix that.” • Aware of a very adverse business impact due to temporary and some seasonal closures • Central Message – CHEROKEE IS STILL OPEN • Media Coverage • Show that alternate routes from key points did not lengthen trip

  6. Assessing the Impact • Traffic Counts • Oconaluftee Entrance (2012) = 2,057862 • Gatlinburg Entrance (2012) = 3,321,556 • 60% of TN entrances come into North Carolina • Annual Visitation to Cherokee through GSMNP = 4,050,796 • Looked at historical trends • Winter of 2010/2011 • Entrances down almost 40% at Oconaluftee Entrance • I-40 Closures • Difficult due to seasonality

  7. Finding Opportunities • National Park Service offers Incentive for early completion • Opportunity for EBCI to match • $18,000 per day for early completion prior to May 15 • Gaming • Completion of Expansion • WSOP

  8. Minimizing the Effect • Project completed over a month ahead of schedule • Opened a primary travel corridor well before the main tourism season • Still dealing with bad information • Slower growth in Levy and Privilege Tax in February • Potential lost retail sales alone was close to $7 Million