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A significant decline in newspaper readership has been observed both in print and online formats from 2012 to 2013. The latest data indicates that total unique visitors to online newspapers fell by 2% to 7% across various age groups. The steepest declines were among younger demographics, particularly those aged 18-24 and 25-34, witnessing decreases of 18% and 15%, respectively. These trends underline the shifting landscape of news consumption, reflecting a broader transition away from traditional media.
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Newspaper Readership is Down In Print & Online Change in % Who Read Any Daily Print Newspaper (‘13 v. ‘12) % Change In Online Newspapers Total Unique Visitors (Nov’13 v ’12) -2% -4% -7% -5% -1% A18-24 A25-34 A35-54 A55+ A25-54 -18% -15% -20% -7% -19% Source: newspaper readership= MRI Doublebaser 2013 V 2012; online newspaper readership=comscore;