Public service media and media diversity

1. Public servicemediaandmediadiversity Shaping the innovative intertwiningofculturalandmediapolicyto promote the diversityofculturalexpressions Christine M. Merkel Stockholm 03.03.2017

3. Structureofpsmchapter Intro : psmanddiversityofcltexpressions. Focus on culturalcontent. Choice ofcitizens. Whatispsb – psm • PSM initiatives in andfrom the Global South – examples • Trends : mediaconvergence; psmcontent for kids; generationZ; mostimportantcltactivity: „watchTV“.genderlong-term monitoring; UNESCO World Trend Report 2017 • Policy responses: mediaecosystems; Quota – quo vadis? Towards a culture-empoweringmediaframework for the 21st century • Indicators/SDG in a nutshell (5) messages, recommendations

4. Case studies (I) • 2016 volume Public servicemedia initiatives from the Global South (eds. Rahman/Fernell Lowe – RIPE-Nordicom ) • Bangladeshand South Asia • Moroccoand MENA Region • Mexico andLatinAmerica • South-East-Asia, comparison Malaysia-Indonesia • South Africa‘spsmexperience • Republicof Korea - Domestic Content Policies in the Broadbend Age: A Four-Country Analysis [AUS/CAN/IRE/RoK], Canberra 2015

5. Case studies (II) • High qualitycontent for children [andyouth] – Argentinarevisited [Box 2.2., 2015] – linkingitto the World Summit Initiatives 2014 / 2017 „Children’s Content at the Core of Public Service Media in a Multiplatform Era” • AVMS_D revisionprocess 2015-2017, EU (May 2017-Council decision)

6. Preliminaryfindings (I) • Verticaland horizontal mediaconvergenceevenmorevisibleandomni-present in dailylife (secondscreens, generationandprofilespecifichabits, psm „lost-non-tv-generation“, fromchallengetomainstreamedreality) • Varietyofintegratedpublicpolicyoptionsandresponsesneeded, i.a. (check against AVMS_D revision/EU – casestudy-in-progress) • obligenetproviderstoincludecertaincross-media offers (tv,radio) • make digital radioservicesavailable • obligenaviationaidstomakecontentofgeneralinterestavailable • quota – childrencontent!

7. Preliminaryfindings (II) • State Partiesto the Convention report initiatives (plans, strategies, newlaws) for integratedapproachestopublicpolicies in the fieldofcultureand the media, on networksand the internet, an basicfreedoms – tobemonitoringtowhichdegreethesebecomebuildingblocks for a mediaecosystemthatensures the diversityofculturalexpressions [QPRs] • Norway / mediadiversitycommission 2015 / Green paper 01.03.2017 • Senegal / 2017-2021 • Uruguay /newmedialaw 2014, Constitutional Court, Civil Society • Latvia • Kenia • xxxx

8. Preliminaryfindings (III) • 2016 resultsof the Global Media Monitoring project (GMMP) on gender in newsmedia(X % morewomen in mediathan in 2005) • 2017 World Trends Report Media Development and Media Freedom UNESCO [due 1st July 2017!]– double-check against 2014 conclusions: • Professional mediainstitutionsandpublicmediaremain the mainagendasetters for publiccommunication in mostworldregions • Radio remains the mostimportanttransmissionchannel for diverse content – considerablereach /whenamplifiedbysocialmedia/ a solid basis for publicmedia

9. Preliminaryfindings (IV) • 2014-2016 Global Alliance on Media and Gender (+/- 80 organizationsfromaround the globe), on gender in newsmediarelaunched, overhaulofgovernance(2017), newleadership (MEX) • How tobuild a – strategic - workingrelationshipwith the 2005-Convention stakeholders / expert community? • Same question valid for Public Broadcasters International (in existence for 25 years, +/- 80 organizationsfromfourcontinents, annualmeetings in autumn) aswellas for • Public mediaalliance

10. Quotestobesoughtfrom…. • Jaafar Abdul KARIM, nextgeneration TV moderator („Shababtalk“ ), „Newcomer of the Year“ (in 2012), „bestArabictalkshow“ (Arab States Boradcasting Union), millionsoflistenersespecially in Egypt • Toshiyuki SATO, NHK International, Japan; Secretary General of Public Broadcasters International

11. Quotestobesoughtfrom…. Christiane AmanpourRE-LOADED –UNESCO Goodwill Ambassador for Freedom ofExpressionsand Journalist safety p.193/2015 (alias  ??): (….) • „Journalism, like anyother form ofartorculture, is not just aboutfreedomofexpression, but crucially, itisaboutfreedomofthought. Anditisaboutincreasing the diversityofculturalexpression. True artisaboutstandinguptostate-sponsoredpropagandaandresisting the herdmentality. • Today howeverweseejournalistsandartists in toomanypartsof the worlddeclared the enemy. The risingtideofnationalismandidentitypoliticshassuckedusintoitsnet. (….) • Imagine a worldwithoutpeoplewillingtofightthatfight.“

12. Fivekeymessages (I) • Media diversityis indispensable not onlytoinformcitizens – menandwomen – about diverse culturalexpressions but also toenlargetheirculturalchoices • The boostingofcreativityanddiversityofculturalexpressions in the (publicservice) media must besupportedbypublicpoliciesthatencourge an environmentofnewvoices, newideasandnewapproaches • The attainmentof a diversityof high-quality culturalmediacontent for all agegroups – whatever the meansandtechnologiesused - shouldbeconsideredtobe a corerequirementif the Convention istobeeffectivelyimplemented> recommendation!

13. Fivekeymessages (II) • Thinkpsm-South! 6 billion potential users • „xxx-joker“

14. 2030 Agenda – relevant SDGs • Goal 4 ….promote life-longlearningopportunitiesfor all • Goal 4.7. by 2030 ensure all learnersacquireknowledgeandskillsneededto promote sustainabledevelopment, including ….. Promotion of a cultureofpeaceand non-violence, global citizenship, andappreciationofculturaldiversityandofculture‘scontributiontosustainabledevelopment

15. 2030 Agenda – relevant SDGs • Goal 10, ReduceInequalityWithinandAmong Countries • Goal 10.2. by 2030 empowerand promote the social, economicandpoliticalinclusionof all irrespectiveofage, sex, disability, race, ethnicity, origin, religionoreconomicorotherstatus

16. 2030 Agenda – relevant SDGs • Goal 16.10. Ensurepublicaccesstoinformationandprotectfundamental freedoms, in accordancewith national legislationand international agreements • Goal 5.5. ensurewomen‘sfullandeffectiveparticipationandequalopportunities for leadership at all levelsofdecision-making in political, economic, andpubliclife

17. Recommendations….firstrawsketch • - QPR-reportinggrid– NO morequestionnaires, please – allow for a formatthattriggers interaction-interconnectedco-developmentofpoliciesandmeasuresrepsmand diverse cltcontent > GR II taskforcetocomeupwith an integratedproposal • - compile Case specificdata like repertoirdiversity in psmandevolutionpathways in the digital era > link withchapter 3/case BBC 6/spotify • More casestudies on psm-initiatives from Global South countries • Buildworkingrelationshipwithpbi_pma_GMA_G_WS_M_Ch

18. GR Indicators • Legislative basetosupportmediafreedomanddiversityis a) established, b) evaluatedand c) functioning • Goals ofpublicservicemediaare a) legallydefinedand b) guaranteed • Public servicemediapoliciesandmeasurestoserve the needsof all groups in societyare a) established, b) evaluatedand c) functioning

19. GR Indicator (3) – MeansofVerification • Media useoflanguage/s whichreflectlinguisticdiversity • Public servicemediarepresents the viewsof the entirepolicital, socialandculturalspectrum • Information presentedby the mediaisaccessibletowomenandmarginalizedgroups • Community mediaisproduced for specificgroups [e.g. indigenouspeople]

20. Data used • QPRs 2016-2017 ! Gaps! UK…EU…SA…. • QPR statisticalannex, numberofmediaorganisationspublic-private-community [numberofprogrammes/ % - nosignificantdata] • UNESCO World Trend Report Media Development and Media Freedom 2017 forthcoming • UIS-time usedata/audio-visualconsumptionhabits • Public servicebroadcastingmake-upof 66 countries (public_private) • Focus on content: 30 countries whouseQuotaaspolicy/measure in psm • [linguisticdiversitydata-set / outputof TV channelsGreater Europe region] – overto Richard!