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Warm-Up Wed. 4/4

In this lesson, we explore key business concepts of vertical and horizontal integration. Students will match descriptions of these strategies while referencing their invention notes. We will examine how famous figures like Andrew Carnegie and John D. Rockefeller utilized these concepts in their businesses to dominate the market. As a fun exercise, groups will create a detailed business plan for a new venture, focusing on integration strategies and productivity ideas, all while working within budget constraints.

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Warm-Up Wed. 4/4

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  1. Warm-UpWed. 4/4 • Take out your inventions note sheet from yesterday so we can finish our notes.

  2. Warm-UpWed. 4/4 • Pick up a sheet from the center desk. • Without using your notes, match the descriptions in column A with the terms in column B.

  3. Vertical Integration/Consolidation • Controlling businesses related to various phases of production for a product • Own all elements of a business • Carnegie Steel/Andrew Carnegie

  4. Controlling the Market Using Vertical Integration, Bob could control the Pizza market in town by controlling many of the costs associated with making his pizza! Bob’s Pizza Bob’s Trucking Company Bob’s Cheese Factory Bob’s Farm

  5. Horizontal Integration/Consolidation • When all of your competitors have been bought out • Think MONOPOLY • Standard Oil Company/John D. Rockefeller

  6. Controlling the Market Bob’s Pizza Delaware Pizza Happy Time Pizza Pizza Pizza Using Horizontal Integration, Bob could control the Pizza market in town by buying the other Pizza shops! Bob’s Pizza Bob’s Pizza Bob’s Pizza Bob’s Pizza

  7. Create your own business • Your group must create a realistic ideafor a new business. • Your business must manufacture/sell a good. • You and your business partners do not have any money so you must put a business plan together in order to gain investors. • This plan must include: • Ideas for increased productivity/profit (mass production, division of labor, etc), • ideas on how your company can vertically and horizontally integrate

  8. Groups Period 4 • Group 1: Abby, Vinny, Tyler, Nyasia, Delani • Group 2: Maria, Amber, Brandon R, Hayley • Group 3: Shendsley, Becca, Sam, Andrew, Nick N. • Group 4: Ashley, Cami, Billy, Courtney • Group 5: Chris, Erin, Kaitlyn, Brandon A, Dallas • Group 6: Sarah, Nick M, David, Brian, Keenan

  9. Groups Period 3 • Group 1: Carter, Reversa, Bryden, Cecilia • Group 2: Gardy, Anfernee, Breanna, Franco • Group 3: Shiloh, Danny, Jack, Bryan • Group 4: Keyan, Zarriah, Brandy, Nick • Group 5: Lucero, Eugene, Clark, Jasmine • Group 6: Parth, Gabby, Chris, Dustin

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