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PERSONA WORKBOOK

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6 diapositives · 228 Views · Jul 10, 2014

Create detailed customer personas that resonate with your audience. This workbook guides you through identifying key characteristics of your ideal customers, exemplified by "Greg the General Contractor", a family-oriented business owner balancing work and life pressures. Learn strategies to address his needs, from finding skilled tradesmen to leveraging technology. With insights from Hatchbuck, automate your marketing to enhance customer engagement. Get started on creating personalized interactions that foster strong relationships and business growth.

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PERSONA WORKBOOK
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  1. PERSONA WORKBOOK Build Your Customer Personas. Target Your Audience in a More Relevant, Personalized Way.

  2. Sample Persona: Greg the General Contractor Greg is a college graduate who is married with 2 kids, lives in the suburbs and drives an SUV. He is very involved in his local community and works long hours. It doesn’t leave much time to hang out with his family. As owner, Greg wears many hats each day from running the operations of his business to business development. He is on the go a lot, and can be found out in the field or on the golf course just as often as he is in the office. Balancing operations with business development Keeping up with the latest technology Finding talented tradesmen Wants bigger contracts Hopes to grow his business Dreams of passing his business down to his kids Wishes he could spend more time with his family 46 23

  3. About Hatchbuck Simple, yet elegantly intelligent, Hatchbuck is sales & marketing software that automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans. It’s time to grow. www.hatchbuck.com