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Introducing iProjector: Revolutionizing Information Sharing with Built-in iPhone Projector

The iProjector integrates a high-quality built-in projector into the next generation of iPhones, fulfilling the needs of tech-savvy consumers aged 17-50. With a mission to provide convenient information sharing, iProjector targets professional and technological users across 43 countries, emphasizing technology innovation and customer loyalty. Our pricing strategy aligns with standard Apple offerings, promoting awareness of the product’s conveniences through various marketing communications. Join us on this journey as we redefine mobile sharing.

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Introducing iProjector: Revolutionizing Information Sharing with Built-in iPhone Projector

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Presentation Transcript

  1. iProjector Lauren Broderick Alex Cox Eryn Eledge Katie Keller Dan Rosario

  2. Product Offering • Mission Statement • Product Position • The Market • Competition • Marketing Objectives • Distribution • Pricing • Marketing Communications • Financials • Q&A Agenda

  3. Product Offering Built-in projector implemented in the next generation of iPhones

  4. Mission Statement “iProjector aims to provide consumers with the ability to conveniently share information with others.”

  5. ProductPosition • Technology Industry • Smart Phone Category • High Quality • Convenience in Technology Innovation

  6. Target Market • Ages 17-50 • Middle to Upper Class • Need & Appreciation for Technology Market Needs

  7. Market Segments • Geographic's • 43 Countries • Demographics • Ages 17 to 50 • Professional and Technological Occupation • Students • $36,000 + • Behavioral and Psychographic Factors • Customer Loyalty • Regular Users

  8. Market Size & Growth

  9. Market Trends • Higher Screen Resolution • Gaming Capabilities • Higher Availability LTE • Higher Focus on Low-End Devices

  10. Competition

  11. Marketing Objectives • Awareness of Conveniences • Convince Consumers of Need

  12. Distribution • Apple • Third Party Facilities • Suppliers

  13. Pricing • Standard Apple Pricing • With a 2 Year Wireless Contract • $199 (16 GB) • $299 (32 GB) • $399 (64 GB) • No Contract • $649 (16 GB) • $749 (32 GB) • $849 (63 GB)

  14. Marketing Communications • Advertising • Commercials • Print Ads • Personal Selling • Demonstrations • Retail Stores • Trade Shows • Public Relations • Key Notes • CES • Sales Promotions • Wireless Contract

  15. Financials

  16. Break-even

  17. Overview iProjectorwill satisfy iPhone consumers with a need to share information in a convenient way.

  18. Questions?

  19. References • Apple Inc. Apple reports third quarter results, 2013. Web. 16 Oct. 2013. http://www.apple.com/pr/library/2013/07/23Apple-Reports-Third- Quarter-Results.html • Brookstone. (2012). Pocket projector for iPhone4 and 4S devices. Retrieved from Brookstone:http://www.brookstone.com/pocket-projector-for-iphon4?bkiid=SearchResults|CategoryProductList|755165p • Costello, Sam. (2013, September 8). A list of Information about every U.S. iPhone Carrier. iPhone/iPod. Retrieved December 4, 2013, from http://ipod.about.com/od/introductiontotheiphone/a/Info- About-Every- U-S-Iphone-Carrier.htm • Ricknas, M. (2013, December 5). Four trends that will shape the smartphone market in 2014. Retrieved from http://www.citeworld.com/mobile/22749/smartphone-trends-2014 • Samsung. (2012). Samsung galaxy beam. Retrieved from Samsung: http://www.samsung.com/global/microsite/galaxybeam/feature.html

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