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The VIVA (Vision Idea Voice Action) Project

The VIVA (Vision Idea Voice Action) Project. Authoritative, Authentic Public Policy Directly from Classroom Teachers . Building a System that Drives Effective Teaching & Student Learning.

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The VIVA (Vision Idea Voice Action) Project

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  1. The VIVA (Vision Idea Voice Action) Project Authoritative, Authentic Public Policy Directly from Classroom Teachers

  2. Building a System that Drives Effective Teaching & Student Learning • The VIVA Project seeks to bridge the gap between policy and practice by building online platforms where classroom teachers collaborate to provide specific input on policy issues. • VIVA Project based on a few simple principles: • Classroom teachers need & want systemic policy solutions that support highly effective teaching • Education policy at every level must link to instructional practice • Policy needs to be created from the classroom out and from the context in • Translation from technical practice to system incentives is often incomplete

  3. VIVA Project is a One of A Kind Tool to Gather Unvarnished, Authoritative Input from Teachers • Proprietary web-enabled platform • Deliberative conversation • Actionable solutions • Unit of change—federal & state • Create the incentives that enable effective implementation at district & classroom • Put students at the center of policy, through their teachers • www.vivateachers.org

  4. New York Demonstration Project: VIVA Teachers & State Teacher Evaluation • 70 ordinary classroom teachers accomplished more than an entire 50 person task force created by state legislation • Why? They want more respect for their profession & know evaluation is a lynchpin • They shared their hard-earned expertise to think deeply together about what would be meaningful evaluation that makes them better teachers • They deliberated about implementation hurdles and carefully balanced the perfect and the practical

  5. New York Teachers’ Created a Roadmap for Regulations Specific Recommendations A Detailed Report Written by Classroom Teachers

  6. Overview of How the Dialogue with Teachers Operates • Identify goal • Frame discussion & build web platform • Recruit teachers (3 tactics) • Reach existing teacher networks • Recruit new targets with e-mail lists • Collaborate with Influencers in the Social Sphere to recruit teachers (ORBIT) • Moderate deliberative conversation—generate creative ideas • Form representative task force to capture creativity of the group and create a specific actionable plan • Share action plan with public/policy maker • Activate participants to support implementation

  7. Two Possible Approaches for Illinois • Option 1:Have teachers create new policy and place it at systems level • Option 2: Engage in deliberative conversation to identify a frame of reference that will obtains teacher buy-in & ownership for long term implementation • Added Tool: Elements of the methodology create leadership opportunities from communication strategies & can be used as a stand-alone approach

  8. Quantifying Influence in the Public Debate • The ORBIT Report®  is considered the most rigorous, in-depth and insightful analysis of mainstream and social media • Analyzes specific measurable facts and statistics about various websites (in multiple languages) • Applies a proprietary algorithm to identify the extent to which discussion on a website impacts a brand, issue or organization • The five specific factors which underlie the ORBIT™ methodology: • On-site Engagement - Depth of engagement of visitors on a given website; • Reach - The number of people who are likely to confront information about a subject; • Bias - The extent to which the perspective of a website helps or hurts the general goals of an organization; • Influence - The degree to which a website’s perspective is picked up and linked to in dialogues and discussion on other websites; • Topical Frequency - The regularity with which a topic is discussed

  9. The Message & Medium is Quantified Approximately 5000 Sites Scanned Daily

  10. Following Topics Over Time and Across Platforms and Quantify Impact by Volume and Influence

  11. Suggested Next Steps • Determine outcome sought • Strategic communications program • Deliberative discussion to identify evaluation elements or process from Illinois teachers • Reflective conversation to obtain feedback on possible evaluation elements from Illinois teachers • Meet with VIVA leadership to receive detailed briefing on ORBIT & review project proposal • Have strategy session with VIVA leadership • Questions: eevans@vivateachers.org

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