Microsoft Dynamics CRM – An opportunity for ISV’s

1. Microsoft Dynamics CRM – An opportunity for ISV’s

2. Significant Investment In Business Applications 23 years business applications experience Established 9,251 partner ecosystem 275,000 customers worldwide MBS re-branded as Microsoft Dynamics

3. …Microsoft CRM Introducing The Solution… Combine Outlook An easy to use CRM Solution with

4. Microsoft CRM | At A Glance Microsoft CRMCustomer Growth Worldwide • Over 7,000 customers • Over 180,000 users • Over 1,500 partners • Full suite of marketing,sales, and service • Native Office experience • Web services architecture • Fast, flexible, & affordable • Available in 22 languages* +100% +100% * Version 3.0 through mid-2006 Information current as of October 2005.

5. Sales Service Marketing Microsoft CRM | The Next Wave A complete CRM suite that leveragesthe power and productivity of the Microsoft platform. Works the Way You Do • Native Office & Outlook experience • Full range of mobile solutions Works the Way Your Business Does • Easily adapts to each company’s needs • Powerful workflow and analytics Works the Way Technology Should • Fast to deploy & easy to manage • Powerful Web services architecture

6. Microsoft CRM | Works The Way You Do Pocket PC Outlook Client Blackberry Web Client Office Applications Palm

7. Example Features in Microsoft CRM 3.0 Works The Way Technology Should Works The Way You Do Works The Way Your Business Does • Dynamic Business Design • Adaptive Workflow Engine • Activity Customization • SQL Server Reporting Services • Role-based navigation • Dynamic Web Services • Dynamic Web & Page Layout • SharePoint Integration • Express setup for Small Businesses • Consultant-in-a-box • Environment Diagnostics Wizard • Enhanced Outlook Synchronization • Optimized Offline Synchronization • Pervasive System Security • Service Oriented Architecture • Increased Developer Productivity • Enhanced Exchange Integration • Increased performance & reliability • Windows Small Business Server 2003 • Automatic Outlook Client Installation • Native Outlook Experience • Live Excel Integration • Quick Campaign Wizard • Adaptive Form Navigation • Service Scheduling & Dispatch • Centralized relationships • Ad-hoc Query & Analysis • Integrated Knowledge Management • Fax Integration • BCM Migration Small Business Edition Only

8. Why Microsoft CRM ?

9. Changing Dynamics of the ISV Landscape is Forcing ISVs to Make Strategic Choices Market Trends • Consolidation amongst mid-market business application vendors through acquisitions and ISVs going out of business • Vendors of business applications are challenged to stay profitable • Customers are demanding enhanced performance, scalability, adaptability and integration capabilities from their IT systems • Customers require vendors to have a long term product technical vision • Vertical solutions are driving sales and create more economic value for customers ISVs are faced with the following options • To build applications in house • To build on existing horizontal applications and add the vertical IP

10. Microsoft CRM | Limitless Opportunities Build packagedvertical solutions Configure workflowto fit business processes Add new reportsand analytics Integrate toexternal data andapplications Build dashboardsand custom appsin Sharepoint Microsoft CRM Built on Microsoft .NET Offer hosted versionsof Microsoft CRM Extend object modelwith new entities Offer packagedimplementation svcs

11. TriVentureTM Microsoft CRM | Driving the partner ecosystem

12. (HQ) Microsoft CRM | Segmenting the market Size Small Midmarket Corporate Enterprise Industry Centralized “Hub” Distributed “Hub and Spoke” Structure

13. Opportunity for ISV’s • ISVs are faced with a choice • To build applications in house • To build on existing horizontal applications and add the vertical IP • The Vertical opportunity is real • We have technical and market resources to help you • Richard Bevan rbevan@microsoft.com • Yvonne McGarry, Marketing Manager • Mark Gullick, PTS • Online resources (see examples later) • We have the licensing models to support your business model • ISV Royalty program for ISV to embed Microsoft CRM • Volume licence program • CSA addendum to MSPP • CRM specialisation within MBS competency • Software Provider Licence Agreement (SPLA) for hosting

14. Extensibility Points

15. Opportunity for ISV’s • ISVs are faced with a choice • To build applications in house • To build on existing horizontal applications and add the vertical IP • The Vertical opportunity is real • We have technical and market resources to help you • Richard Bevan rbevan@microsoft.com • Yvonne McGarry, Marketing Manager • Mark Gullick, PTS • Online resources (see examples later) • We have the licensing models to support your business model • ISV Royalty program for ISV to embed Microsoft CRM • Volume licence program • CSA addendum to MSPP • CRM specialisation within MBS competency • Software Provider Licence Agreement (SPLA) for hosting

16. Sales Service Marketing Microsoft CRM | The Next Steps A complete CRM suite that leveragesthe power and productivity of the Microsoft platform. Want to discuss further? • Contact rbevan@microsoft.com Try it out in your business • 90 day free trial license • NFR licenses for partners Check it out for yourself • http://mscrm.demoservers.com/

17. Resource Guide

18. Resource Guide…Contd.