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Enrollment Management Strategies: Addressing Declining Trends and Future Projections

This meeting on December 15, 2008, discusses critical enrollment management trends, including a significant decline in domestic course registrations and new student applications at TRU. Data reveals a decrease in new student numbers from 3,593 in Fall 2003 to 3,038 in Fall 2008, along with a concerning 34% attrition rate among first-year bachelor students. The session outlines strategies to enhance recruitment and retention, such as boosting applications, improving support for first-year students, and implementing targeted recruitment plans to stabilize and grow enrollment over the next five years.

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Enrollment Management Strategies: Addressing Declining Trends and Future Projections

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  1. Enrolment Management Senate meeting December 15, 2008

  2. ENROLMENT MANAGEMENT • OVERVIEW OF CURRENT TRENDS • PREDICTED DEMOGRAPHICS • RECRUITMENT/RETENTION DATA • STRATEGIES • TARGETS • QUESTIONS

  3. OVERVIEW OF CURRENT SITUATION AND TRENDS • DOMESTIC COURSE REGISTRATIONS HAVE DECREASED FROM 51,053 IN 2001-2002 TO 45,534 IN 2007-8 (Ave decrease: 920/year) • DOMESTIC APPLICATIONS HAVE DECREASED FROM 7103 IN FALL 2003 TO 5400 IN FALL 2008 (24% DROP) • NUMBER OF NEW STUDENTS BEGINNING AT TRU HAS DECREASED FROM 3593 IN FALL 2003 TO 3038 IN FALL 2008 (14% DROP) • ATTRITION RATE OF ALL FIRST YEAR BACHELOR STUDENTS FROM YEAR 1 TO YEAR 2 IS 34%.

  4. Projected Decrease in Course Registrations Based on Current Trend

  5. DEMOGRAPHICS From 2006 to 2015: • 9% decrease of high school graduates in B.C. • 20% decrease within School District 73 • 15% decrease of students coming to TRU based on historical data

  6. FALL APPLICATIONS TO TRU WITH ESTIMATES TO FALL 2012

  7. Current Trend of New Students to TRU with Estimates till 2012

  8. ATTRITION RATES

  9. RETENTION BACHELOR PROGRAMS ONLY

  10. WHAT CAN WE DO ABOUT IT?

  11. WHAT WE MUST DO • More Applications • Increase the Number of New Students Beginning at TRU • Improve Retention Rates of First Year Students  • The Rule of “Compound Interest”

  12. RECRUITMENT STRATEGIES • Link Brand Awareness (Advertising) with Recruiting • Increase Direct Recruitment Activities • Develop Prospects Management Plan • Develop Stop-out and Transfer Student Recruitment Plans • Coordinate Schools and Faculties Recruitment Activities

  13. CONVERSION STRATEGIES • WE CURRENTLY CONVERT ABOUT 55% OF OUR APPLICANTS • LINK CONVERSION TO RECRUITMENT • CONNECT SCHOOLS AND FACULTIES TO DIRECT RECRUITMENT OF APPLICANTS • GET MORE APPLICANTS (AND THEIR FAMILIES) ON CAMPUS • CREATE A WELCOME CENTRE

  14. RETENTION STRATEGIES • INITIATE AN “ATTRITION SURVEY” • EXPAND FIRST YEAR STUDENT SUPPORT • MORE SUPPORT FOR AT RISK STUDENTS • EXAMINE PROCESSES THAT IMPROVE AND STREAMLINE SERVICES TO STUDENTS

  15. TARGETS OVER THE NEXT 5 YEARS, OUR OBJECTIVES ARE TO: • INCREASE THE NUMBER OF NEW STUDENTS BY 10% OVER WHAT WE HAVE TODAY • DECREASE FIRST YEAR ATTRITION IN TARGETED PROGRAMS BY 10%

  16. Targeted increase in course registrations vs. projected trend

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