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A vertical focus for approaching new clients September 2011

A vertical focus for approaching new clients September 2011. Research by InfoTrends 2011. The Market Defined. Companies you know.

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A vertical focus for approaching new clients September 2011

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  1. A vertical focus for approaching new clientsSeptember 2011 Research by InfoTrends 2011

  2. The Market Defined Companies you know Real estate businesses are involved in the buying, selling, and renting of developed property, including activities such as appraisal, brokering, management, and investment. Firms generally fall into two primary service categories: residential and commercial. Source: InfoTrends 2011

  3. Top Trends For This Market • Real estate will remain a hyper local business • Color catalogs integrated with online offerings attract consumers • There is a need to better leverage digital assets and data to intersect buyer and seller during online research activity • Cost and return on investment will continue to be a concern in media and marketing spend Source: InfoTrends Capturing the SMB Communication Services Opportunity 2009

  4. Understanding: May not understand marketing channels Time: Turnaround time can be very short

  5. Did you know that the average annual external print spend in the real estate segment is $16,400? According to InfoTrends… Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

  6. So, what are they producing? • E-Mail marketing • Signage • Point of sale advertising • Newspaper advertising • Printed direct mail • Print directories Real estate organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services.

  7. Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Bravo Digital Substrates can help you provide this value to your real estate customers.

  8. Move.com: Automating real estate agent prospecting and lead generation

  9. Campaign Results • 61,000 agent subscribers produce approx. 365,000 cards monthly • Monthly response rates average 3% • Agents are loyal and repeat customers • Trigger based marketing has proven to be an efficient lead generation tool Source: PODi.org

  10. Why You Should Consider Pursuing this Market • Campaign management • Database management • Data-driven personalization • Cross media services • High-quality digital print • Mailing & Fulfillment The real estate market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services:

  11. Mohawk MakeReady provides practical tools and actionable information for digital printers like you. We can help… Visit: www.MohawkMakeReady.comfor more tools, to request a meeting, or to join the community.

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