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Is Print Advertising Dead? Do People Still Read Magazines/ Newspapers?

Print Industry grew at 3% to reach INR 303 billion in 2017<br>Growing at an annual rate of 12% <br>market size from USD 10.2 billion in 2014 to USD 12.7 billion in 2017<br>Estimated to grow at an overall CAGR approx. 7% till 2020.<br>

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Is Print Advertising Dead? Do People Still Read Magazines/ Newspapers?

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  1. Is Print Advertising Dead? Do People Still Read Magazines/ Newspapers?

  2. PRINT IS NOT DEAD. Surprised? Have a look at the below stats: • Print Industry grew at 3% to reach INR 303 billion in 2017 • Growing at an annual rate of 12% • market size from USD 10.2 billion in 2014 to USD 12.7 billion in 2017 • Estimated to grow at an overall CAGR approx. 7% till 2020. Source: https://www.mediaplanet.com/at/blog/insights/print-is-not-dead http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  3. TOP 20 NEWSPAPER READERSHIP BY IRS 2017. • DAINIK JAGRAN (7,03,77,000) • HINDUSTAN TIMES (5,23,97,000) • AMAR UJALA (4,60,94,000) • DAINIK BHASKAR (4,51,05,000) • DAILY THANTHI (2,31,49,000) • LOKMAT (1,80,66,000) • RAJASTHAN PATRIKA (1,63,26,000) • MALAYALA MANORAMA (1,59,95,000) • ENADU (1,58,48,000) • PRABHAT KHABAR (1,34,92,000) 11. TIMES OF INDIA (1,30,47,000) 12. ANANDABAZAR PATRIKA (1,27,63,000) 13. PUNJAB KESARI (1,22,32,000) 14. DINAKARAN (1,20,83,000) 15. MATHRUBHUMI (1,18,63,000) 16. GUJARAT SAMACHAR (1,17,84,000) 17. DINAMALAR (1,16,09,000) 18. DAILY SAKAL (1,04,98,000) 19. SANDESH (1,01,52,000) 20. PATRIKA (96,23,000) Source:https://www.printweek.in/News/-indians-read-newspapers-irs-2017-report-27836 http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  4. TOP 10 MAGAZINES READERSHIP (ENGLISH) BY IRS 2017. • INDIA TODAY • GENERAL KNOWLEDGE TODAY • SPORTSTAR • DIAMOND CRICKET TODAY • FILMFARE • PRATIYOGITA DARPAN • OUTLOOK • COMPETITION SUCCESS REVIEW • READERS DIGEST • BUSINESS TODAY Source: https://www.mediaplanet.com/at/blog/insights/print-is-not-dead http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  5. Source: https://www.mediaplanet.com/at/blog/insights/print-is-not-dead http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  6. Source: https://www.business-standard.com/article/current-affairs/print-readership-in-india-jumps-4-4-to-425-million-in-two-years-report-119042700079_1.html` http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  7. About System Electronics & Optronics Pvt. Ltd.

  8. About System Electronics & Optronics Pvt. Ltd. • System Electronics & Optronics Pvt. Ltd. is India’s leading one stop services for the printing, packaging & labelling industry • From designing, installing, repairing & refurbishing to maintaining, we are focussed engineering company that stands for just two things : right support & bright engineering • We have designed more than 36 products for the printing, packaging & labelling industry • We have more than 10 international and national industry partners Source: Statistia https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/ http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  9. About System Electronics & Optronics Pvt. Ltd. Our services • Design Our engineers excel in designing ingenious solutions customised to match your specific needs. For more information: http://www.systemelectronics.in/design.php • Installation We are experienced in installing more than 100 variants of imported & domestic printing, packaging & labelling machinery. For more information: http://www.systemelectronics.in/installation.php Source: Statistia https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/ http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  10. About System Electronics & Optronics Pvt. Ltd. Our services • Repair & Refurbish Through years of experience and insight, we have perfected the art of repairing & refurbishing all types of printing, labelling & packaging machines For more information on repairing services: http://www.systemelectronics.in/repair.php For more information on refurbishing services: http://www.systemelectronics.in/refurbish.php • Annual Maintenance A stitch in time saves nine. We believe in it and adhere to this simple philosophy through our annual maintenance services. For more information: http://www.systemelectronics.in/annual-maintenance.php Source: Statistia https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/ http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  11. About System Electronics & Optronics Pvt. Ltd. Our products • ECP 2000M ECP 2000M is a micro-controller based unit that controls the flow of ink in offset machines. For more information on repairing services: http://www.systemelectronics.in/ecp2000m.php • ECP 21000M An advanced version of ECP 2000M, this is also a micro-controller based unit that controls the flow of ink in offset machines. For more information: http://www.systemelectronics.in/ecp2001m.php Source: Statistia https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/ http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  12. About System Electronics & Optronics Pvt. Ltd. Our products • Embedded Damping Control A micro controller based unit, the Embedded Damping Control is a simple, reliable & user friendly unit to synchronise the speed of damping motors with that of the machine. For more information: http://www.systemelectronics.in/embedded-damping-control.php • Photocell Controller The digital photocell is a micro controller based unit with a display unit and an I/O interface to communicate various inputs and outputs between the controller and the machine For more information: http://www.systemelectronics.in/photocell-controller.php Source: Statistia https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/ http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  13. About System Electronics & Optronics Pvt. Ltd. Our products • Stamping Unit This is a micro-controller based unit that eliminates the use of high maintenance chains & clutches by replacing them with low maintenance & high capability electronic foil devices For more information: http://www.systemelectronics.in/stamping-unit.php Source: Statistia https://www.statista.com/statistics/235829/value-of-the-print-industry-in-india/ http://www.systemelectronics.in/ | India’s leading one stop services company for the print, packaging & labelling industry

  14. Thank You.

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