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i Some General Advice

i Some General Advice . 7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame. . 7 You can also categorize your content by campaigns. You will be able to sort your content by campaigns. .

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i Some General Advice

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  1. iSome General Advice 7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame.

  2. 7 You can also categorize your content by campaigns. You will be able to sort your content by campaigns.

  3. 7 Be sure to have a good screen grab tool so that your can easily and quickly grab screen shots. For example… 2 Awesome Screen Shot: http://awesomescreenshot.com/ 2 Aviary: http://www.aviary.com/ PS: Use a browser like Firefox or Chrome and you can add these screen shot services as a extension.

  4. TRAFFIC GENERATION METRICS. ARE YOU GETTING THEM FOUND ONLINE?

  5. Organic Traffic INSERT SCREENSHOT

  6. Instructions • Go to Reports -> Sources • Sort by the time frame and time frames you wish to report on. • You can show various time frames based on the client’s goals. Show the most current month and a 6 month / 12 month view. • Sort by Visits – we are presenting on SEO

  7. Instructions • Take Screen Shot of the Graph • Make sure to prepare to speak to Marketing Actions function

  8. s Keyword Summary INSERT SCREENSHOT

  9. f Blog Analytics INSERT SCREENSHOT

  10. Instructions • Go to Reports – Page Performance • Change All Pages to HubSpot Blog Posts

  11. Sort by Views to check to draw attention to your client’s best performing blog posts

  12. B Social Media INSERT SCREENSHOT

  13. Go to Contacts – Social Media • On the right hand side go to reach to get a quick glance into Social Media Reach growth

  14. Go to Reports – Sources. Filter to Social Media • Look at which Social Media Platform is driving the most Contacts / Customers • Dig into individual Social Media accounts to see how individual campaigns preformed

  15. Which platform converted leads the best? Customers? How much time are we spending on each platform / does time spent equal to higher conversion rates?

  16. I clicked inside of LinkedIn and can now see the various campaigns I ran on LinkedIn.

  17. LEAD GENERATION METRICS. ARE YOU CONVERTING THEIR VISITORS INTO LEADS?

  18. N Landing Page Summary (Classic)

  19. N Landing Page Summary (COS) • Go to Content – Landing Pages • You will see a layout with all LP and their performance over the last month • To see results, click on the “chart” button

  20. Select The Landing Pages you want to highlight • Sort by multiple views to compare (ie. Sort by total submissions, submission rate , views, ec.) • Highlight Landing Pages that had the highest and lowest Views, Submissions, Submission Rate.

  21. Highest Submission Rate LP: Why did this Offer do so well? Which segment / persona was this offer for? • Most views: Why did this LP get more views than others? • Lowest Views / Submission Rates? Why did they Landing Pages not gain traction?

  22. M Email Analytics INSERT SCREENSHOT

  23. Go to Contacts -> Email • Sort by Sent Emails • Pick your preferred view: sort by Delivered, Clicks, Click Rate, Bounce Rate etc.

  24. CUSTOMER GENERATION METRICS. ARE YOU GETTING THEM CUSTOMERS?

  25. ; Lead Nurturing Analytics

  26. Go to Workflows. Click on the workflow you want to explore. Click on Performance to see how this workflow performed.

  27. Next go to Contacts -> Email Sort by Automated.

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