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Scope & Scoop on Belgian Managers

The Kaderledenstudie/Cadres & Dirigeants 2012 survey, aimed at executive and top managers within Belgian companies, provides vital insights into the managerial landscape. Conducted over nine months with 1,269 interviews, this study offers a comprehensive media planning tool for businesses. Supported by 15 major media groups, it covers decision-makers' media preferences, digital engagement, and planning strategies. The results can assist in tailoring marketing efforts towards influential managers in Belgium's diverse regions, focusing on their choices across radio, TV, and internet platforms.

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Scope & Scoop on Belgian Managers

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  1. Scope & Scoopon Belgian Managers Beursschouwburg – Brussels – 27/09/2012

  2. KaderledenstudieCadres & Dirigeants 2012 • Targeted at executive and top managers of Belgian companies, employing at least 10 employees • Based on RSZ-ONSS statistics (Q2-2011) • Conducted by TNS Media • Supported by 15 publishers and media groups (including Corelio, Persgroep, Roularta, Rossel, Sanoma, VMMa, etc.)

  3. Survey Keyfacts • Since 2000, the Survey is based on two complementary surveys: • A "universe"-survey allowing the construction of the executives’ reference universe (among HR managers) • A media and products survey (among executives) • Sample = 1269 interviews • 1085 CAPI face to face • 185 CAWI (Web) • Fieldwork = 9 months in 2011-2012

  4. A real tactical planning survey for the business press • “Kaderledenstudie / Cadres & Dirigeants 2012” is available through all media planning software that are used in Belgium. • All usual media planning in depth analysis are possible : cross, rankings, media plan evaluation. • You can build your specific target group : • decision makers for your business field, • products used by the managers in their private life, etc.

  5. Also a strategic planning survey for plurimedia choice • “Kaderledenstudie / Cadres & Dirigeants 2012” provides a lot of plurimedia information about radio, TV and Internet. • It covers a lots of “hype” items, such as : social networks, smartphones, digital typology, etc.

  6. Chambers of Commerce13 magazines covering every regions • Voka Ondernemers (8 NL editions covering Flanders) • CCI Mag + EntreprendreAujourd’hui(3 FR editions covering Wallonia) • BECI Entreprendre / Dynamiek(2 FR+NL editions covering Brussels)

  7. Chambers of Commerce13 magazines covering every regions • Local Business News Magazines • Networking Magazines • Proximity Magazines

  8. Scoop N°1 – Who is the n°1 media to reach Belgian managers ? • Ranking on Reach Last Period (RLP) (LLP-LDP = audience for 1 insertion) • NL Managers • FR Managers • Walloon Managers

  9. % Reach of all Print titles (RLP)

  10. Top 5 most read Titles National (RLP)

  11. Top 5 most read North (RLP)– Private Language Dutch (62%)

  12. Top 5 most read South (RLP)– Private Language French (35%)

  13. Top 5 most read Wallonia (RLP)Private Language French and Company in NIV+V (16%)

  14. Reach after 3 insertions

  15. Scoop N°2 – Value for Money • Ranking on Cost per Thousand Contacts(LLP-LDP = contacts for 1 insertion) • Rates 2012 for 4 colors format • 1/1 P4C for magazine • Article 250 or 1/4 P4C for dailies

  16. Ranking Cost/000 Managers Chambers Nat

  17. Top 5 Cost/Contact

  18. Scoop N°3 – Top Top managers% of the Readers

  19. Real Decision makers: they take part in all company decisions …

  20. Real Decision makers: they take part in all company decisions

  21. Real Decision makers: Example of Ranking

  22. Middle and Large Companies% of the Readers

  23. Big Spenders

  24. Scoop N°4 – Attached readersTop 5 % Loyal Readers (Always+Reguraly)

  25. Scoop N°4 – Attached readersBusiness readers

  26. Our on-line media kit www.chambers-of-commerce.be

  27. Your contacts For Chambers of Commerce – North: Chris Lens (Centrale Voka Regie) 0475 85 62 32chris.lens@voka.be For Chambers of Commerce – South: Simon Micha (CCI Mag) 0497 52 88 58 sm@cciconnect.be

  28. Thank you for your attention

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