Presented by Kang SeoJeong Kang YooJeong Nam SongEe

1. …………………………………………………………………………………………………………………………………….……………………………………………………………………………………………………………………………………. Analysis of the problems and improvement of current Taxi service CAPSTONE DESIGN Presented by Kang SeoJeong Kang YooJeong Nam SongEe …………………………………………………………………………………………………………………………………….

2. Contents 1) Reason of Subject selection ●Taxi images ●Instances 3) The definition, Status and fee system of taxi service 4) Reason of Subject selection or Problems 5) Income structure of taxi 6) Analysis of the survey 7) Needs Improvement of taxi service 8)Management analysis 9) Solutions and effected effort 10) Gantt chart 11)Q& A Goal of Project 2)

3. Reason of subject selection

4. 1. Taxi images Refusing Passengers Overcharging Card Rejection speeding = Bad images

5. 1. Instances

6. Goal of project

7. 2. Goal of project

8. The definition, Status and fee system of a taxi service

9. 3. The definition, Status and fee system of a taxi service What is Taxi service? • Taxi is a car that carries passengers to a place for an amount of money that is based on the distance traveled and the action is called taxi service. Status Fee System( GwangJu )

10. Reason of Subject selection or Problems

11. 4. Reason of Subject selection or Problems Taxi has become a public transportation Taxi driver’s salary is the lowest in transportation industry workers There are many complains from passengers = Both consumers and supplier are dissatisfaction

12. Income structure oftaxi

13. 5.Income structure oftaxi

14. 5.Income structure oftaxi

15. Analysis of the survey

16. 6.Analysis of the survey Place: Starbucks in Chosun Ages : 10~30s Survey respondents: Male18 Female25 Total: 43

17. 6. Analysis of the survey How often do you use a taxi ? People who take a taxi once a week or more is 68% of the total. 7 % 9 % 16 % 14 % 54 %

18. 6. Analysis of the survey Do you think what is the most important in a taxi service ? Speediness ​​and Safety of the service element is 67 percent. 39 % 19%

19. 6. Analysis of the survey How do you think about the taxi service ? There are many people using taxis, but only 12% of people are satisfied with the service 14 % 34 % 40 %

20. 6. Analysis of the survey attending school is the most part of purpose of taxi utilization 19 % 21 % 19 % 37 % 4 %

21. 6. Analysis of the survey Customers want to be improved about everything , but the most things are non rejecting credit card payment and non using swear word

22. Needs Improvement of taxi service

23. Needs Improvement of taxi service 7.Needs Improvement of taxi service

24. Management analysis

25. 8.3CAnalysis What is 3C analysis? - the three factors of environmental analysis is customer, competitors company analyze. C – Competitor ㆍAll the local taxi company ㆍOther public company ㆍSpecial, parcel delivery service company C – Customer ㆍdrunken people ㆍ Female customer, old and weak, disabled people ㆍA subscriber for application and phone ㆍCitizen C - Company ㆍCrime prevention functions for customers and taxi drivers ㆍ Differentiated services ㆍTraining for safety and gentleness

26. 8. SWOT Analysis s w (Strength) (Weakness) - Friendly services based on exhaustivestaff training -Customer communication through the app -The initial development cost is expensive 1.App development cost 2.Personnel expenses t o (Opportunity) (Threat) - Saturation of the taxi industry -The only taxi company using the app

27. 8.STPAnalysis S – Segmentation ㆍPurpose of using - Transportation - Carriage of goods T – Targeting ㆍStudent ㆍ Worker ㆍFemale customer ㆍCitizen P - Positioning ㆍAwareness ㆍ Differentiation ㆍStability ㆍScarcity

28. 8. STP Analysis P Positioning + High frequency P Positioning Taxi1 Improve taxi - Low awareness + High awareness Improve taxi Taxi2 Taxi3 - Low frequency

29. Solutions and effected effort

30. 9. QR Codeuses Attach taxi driver license on right side of taxi rear door Using QR Code(Taxi company, driver’s name, phone number, career, star rating, etc..) – easy to find losts and founds or safety Star rating by using the App (less rating than minimum rating ☞ Government-wide service training)

31. 9. Using mileage system • Impose mileage system using App (ex/ earning 3% of mileage, if it’s over 1000points, they can use it) 2. It is good for both of taxi drivers and customers, because customers use taxi for earning mileage continuously, and they can get a discount by mileage.

32. 9. Kindness is a basic • Keeping kindness and service Through regular staff training • Establish the way of greeting • Making professional image through uniform • Exhaustive and kind Claims Processing for customers satisfaction

33. 9. Changing taxi surcharge time Changing a surcharge time – changing a surcharge time to peak time (11pm~3am) • Around 12am, the number of taxis are rapidly decreasing, while the demand is sharply increasing. (demand>supply) • Change a surcharge time ☞ Increase of taxi income ☞ Increase of the number of taxi Refusing passenger problem will be solved

34. 9. Contract taxi What is Contract taxi? Customer who commute to work everyday can save time and get less tired, the taxi driver can get regular income. If someone who has a car, the cost of maintaining a vehicle(insurance, gas, additional money) is similar to contract cost. it will be better to use contract taxi. It is a contract between customer and taxi driver during a certain period using taxi service at any place and any time.

35. 9. Management of staff • A high level of salary • Young talent hiring • Appraisal of staff • ’ not a salary man, business man’ Motivation

36. Gantt chart

37. 10. Gantt chart

38. Q & A