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Enhancing Angler Recruitment and Participation through Anglers' Legacy Programs

The Anglers' LegacyTM initiative aims to mobilize avid anglers to introduce recreational boating and fishing to non-participants. Key participating states include Utah, Minnesota, Wisconsin, Indiana, and Illinois. The program also focuses on enhancing stakeholder marketing efforts to build brand equity in the Take Me FishingTM campaign and increase overall participation in fishing and boating. Key statistics highlight fishing license referrals from New York, Texas, and Florida, along with significant boat registration data. The program continues to develop strategies for broader engagement.

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Enhancing Angler Recruitment and Participation through Anglers' Legacy Programs

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  1. Other RBFF Programs Celia Bassols November 6, 2009

  2. What We’ll Cover • Anglers’ LegacyTM • Take Me FishingTM

  3. Anglers’ Legacy Mobilize avid anglers to serve as a recruitment arm for introducing non-participants to recreational boating and fishing.

  4. Anglers’ Legacy

  5. Anglers’ Legacy 33 Participating States Top 5 Are: • Utah • Minnesota • Wisconsin • Indiana • Illinois

  6. Program Enhancements

  7. Anglers’ Legacy Quarterly

  8. Anglers’ Legacy PSA

  9. Questions?

  10. Take Me Fishing Continue to build equity in the Take Me FishingTM brand in order to support stakeholder marketing efforts to increase participation.

  11. TMF Marketing Guide

  12. Florida

  13. Illinois

  14. Indiana

  15. Nevada

  16. Kansas

  17. Texas

  18. TMF.org Referrals to States

  19. Top 5 For TMF.org Referrals Fishing License Pages • New York – 27,763 • Texas – 23,231 • Florida – 22,621 • Georgia – 20,906 • California – 17,189 Boat Registration Pages • Georgia – 10,004 • Texas – 5,311 • Massachusetts – 3,900 • Illinois – 3,050 • Pennsylvania – 2,944

  20. Questions?

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