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Shreddies Campaign

Shreddies Campaign. By: Evan Ropp, Eric Watkins, and Hiedi Kelso. About Shreddies. Product of Post Foods Canada Corp. Brand was made in 1950 Sold in UK, Canada, Ireland, Germany, and New Zealand. Pre-Campaign. Boring Old fashioned Tasteless An adult cereal

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Shreddies Campaign

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  1. Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso

  2. About Shreddies • Product of Post Foods Canada Corp. • Brand was made in 1950 • Sold in UK, Canada, Ireland, Germany, and New Zealand

  3. Pre-Campaign • Boring • Old fashioned • Tasteless • An adult cereal • They needed to find a way to get people to think about the 65+ year old brand again

  4. The Campaign

  5. The Campaign

  6. Campaign Results • The popular site ``creativity-online.com`` ranked the Diamond Shreddies campaign ``best in the world`` for a few weeks. • Created buzz among: • Consumers (Facebook groups) • Marketers & Ad Agencies • Competitors • Sales Increased 18% within the first month alone. Growth has remained steady. • Generated over 265 press stories covering this campaign • Multiple marketing awards

  7. Relation to Class • Humor • Support Media • Integrative Marketing Communication • Internet & Interactive Marketing

  8. Thoughts?

  9. Works Cited • http://vimeo.com/6033227 • http://www.postfoods.ca/cereals/post_shreddies/ • http://www.mopo.ca/2007/04/video-diamond-shreddies.html • http://www.macleans.ca/business/companies/article.jsp?content=20080507_56414_56414&page=3 • http://www.visualtargeting.com/research.html

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