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Volkswagon : The M arking Strategies By: Teddy Wood

VW. Volkswagon : The M arking Strategies By: Teddy Wood. Partnerships. Ad on the back of Playboy , the mirror image of the front including the playboy bunnies from the show The Girls Next Door and just a small tattoo of the VW rabbit logo on one of the model’s backs

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Volkswagon : The M arking Strategies By: Teddy Wood

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  1. VW Volkswagon: The Marking Strategies By: Teddy Wood

  2. Partnerships • Ad on the back of Playboy, the mirror image of the front including the playboy bunnies from the show The Girls Next Door and just a small tattoo of the VW rabbit logo on one of the model’s backs • This partnership, marketed toward younger males, could turn off some women.

  3. History • Adolf Hitler wanted Ferdinand Porsche to create a “people’s car” which became the “beetle” • Because Porsche didn’t believe in the Nazi party, he didn’t approve of Hitler’s use of propaganda when advertising the car • Finally, in the late 1940’s VW had exports going to the surrounding European countries.

  4. Ad campaigns Volkswagon ad campaigns respectively- 1959- “Think small”

  5. Commercials http://www.youtube.com/watch?v=xDZSxFLcMVg http://www.youtube.com/watch?v=WxjP4tOuI6E&feature=related http://www.youtube.com/watch?v=cv157ZIInUk

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