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McKinsey Review “ On the World Wide Web, the brand is the

McKinsey Review “ On the World Wide Web, the brand is the experience and the experience is the brand.” May 2000. Brand and the Experience have to resonate each other. Building an Indian business using digital marketing. Perfect Blend …. Of product, technology, user experience,

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McKinsey Review “ On the World Wide Web, the brand is the

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  1. McKinsey Review “On the World Wide Web, the brand is the experience and the experience is the brand.” May 2000 Brandand theExperiencehave toresonate each other

  2. Building an Indian business using digital marketing

  3. PerfectBlend…. Of product, technology, user experience, right timing, lots of hard work….and the campaign

  4. Brief to the agency in one simple sentence… … generate awareness and drive trial

  5. So what is the role of the brand….. … it should be linked to the twin objectives of generating awareness and trial

  6. MakeMyTrip closes the loop between info search and actual execution (conversion/purchase) ……..Transparent and reliable

  7. We’re all deal hunters, … the lure of the cheapest is irresistible …and the anxiety of being cheated is very real Hence a Guarantee that will assure them of the deal

  8. So who are we really talking to……. … 25 +, credit card user and who spent at least three hours on the internet

  9. TheProposition • Tallest claim in the market to grab attention • Offer a product which will be easily adopted • Launch with “Lowest Airfare Guarantee” to push trial “If you find a lower fare we pay the difference”

  10. Pillar of Analytics….. ……..Cost of acquisition, shoppers, UVs, conversions, drop-offs, new visitors, repeat visitors, exits, referring URLs, crawling, correlation

  11. It’s a good Trip 

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