1 / 15

Objective 1.01 Review Questions

Objective 1.01 Review Questions. According to the marketing concept, which option shows company commitment? A Leaving marketing to the marketing department B Teaching marketing to college marketing students C Setting aside funds to research what customers want

rau
Télécharger la présentation

Objective 1.01 Review Questions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Objective 1.01 Review Questions

  2. According to the marketing concept, which option shows company commitment? A Leaving marketing to the marketing department B Teaching marketing to college marketing students C Setting aside funds to research what customers want D Pricing a product to maximize profitability per item

  3. C Setting aside funds to research what customers want

  4. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? A. Channel management B. Product/Service management C. Selling D. Promotion

  5. B. Product/Service management

  6. What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service? A. Pricing B. Promotion C. Production D. Distribution

  7. B. Promotion

  8. What does applying the customer-orientation element of the marketing concept enable the business to do? A. Offer products that consumers want to buy B. Persuade customers to buy its products C. Provide more products than consumers need D. Coordinate its marketing activities

  9. By increasing awareness of the need for environmental controls, what has marketing done? A. Made buying more convenient B. Regulated the standard of living C. Improved the quality of life D. Added usefulness to products

  10. What does the selling function involve that makes it so important? A. Setting high prices B. Displaying products C. Contacting customers D. Obtaining feedback from vendors

  11. Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product? A. Channel management B. Product/Service management C. Selling D. Promotion

More Related