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Mastering Social Media: Engagement Strategies for Businesses

raya-chaney avatar
raya-chaney
41 diapositives · 539 Views · Nov 12, 2014

Join @thesocialchicks for an in-depth exploration of social media fundamentals essential for businesses. Discover how to build trusted brands through community relationships, share valuable content, and effectively market online. We’ll outline the principles of engagement, the right tools for your strategy, and how different platforms like Facebook, Twitter, and LinkedIn can amplify your reach. Learn to create a vibrant online community, network strategically, and use your website as the center of your brand's ecosystem. Dive into the social media revolution with us!

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  1. Welcome Social Media Basics

  2. Who: @thesocialchicks Three social chicks with a passionfor engagement, collaboration and building relationships online and off.

  3. What We’ll Cover • High-level look at social media context, principles, strategy, and tools for business

  4. Spot Poll: What are you using now?

  5. Welcome to the Revolution Here’s a little context

  6. Building a Trusted Brand • Relationship/community-building • Offering service or value • Networking • Sharing information (giving & getting) • Marketing and promotion • Sales branding!

  7. Principles of Social Media • Its social: a conversation • A polite conversation: etiquettes and norms • Content is King BUT… • Engagement is Queen (and she rules)

  8. It’s Good to Share We love to LIKE

  9. Get Strategic. Get Connected. Choose your tools based on your strategy

  10. What in the heck do we mean by eco-system?

  11. Website & blog are the hub

  12. The Tools Twitter & Facebook

  13. About Facebook • Almost everyone is on Facebook! • 800 million + daily active users on average • Fastest growing age demographic is 50+ • Averageuser has 130 friends and likes 80 pages • 56% say that they are more likely to recommend a brand after becoming a Page fan • Each week3.5 + billion pieces of content are shared

  14. Distinctions: Profiles & Pages • Profile = personal profile • Where you connect with your friends & family • Can limit access to your Profile • You must have a Profile to create a Page • Page = business presence • Where biz connects with clients, colleagues, industry • Fully searchable, fully public Chick Tip: Page is where you add VALUE

  15. Building an Online Community • A group of people who like your page, follow your updates and interact with you and others on your page via posts and comments. Your ‘tribe’. • They are there to learn from you, but also to connect with others who have the same passion or interests.

  16. Twitter The power of the tiny tweet

  17. About Twitter • Like telephone but 200M x more powerful • 140 characters • Fastest growing demographic is 35-45 year olds • 100 million + users • 34% of marketers have generated leads • 55% access the platform via mobile

  18. Building the Twitter Community Be Strategic – info in, info out • Clients and Staff • Suppliers • Community organizations • Industry, Competitors • Influencers • Local and global

  19. Ways to Use Remember, everything you say reflects your brand! • Things of value to your followers/prospective followers • Support community events & happenings • Support your favourite sports teams

  20. About Linked-In • Is the world's largest and best business networking database • Currently has over 130M members world-wide • Average member is 43 years old and earns $107K per year

  21. Extreme Networking • Used to identify people and organizations to: • sell to • ally with • Hire or recruit • refer and network with • Add value to as a professional • All business (it is social but not social)

  22. Aspects of Linked In • Personal Profile and Resume • Business Page • Private or Public Discussion Groups that business can manage

  23. Very Pinteresting • 3rd most popular social network in the U.S. in terms of traffic. • 10.4 million users. • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks • They’ll also spend 10% more on average.

  24. Website & Blog Creating the hub

  25. Source: Swift Media

  26. The Website as the Online Hub • Real estate you own in the eco-system • Social integration builds SEO • Build relevancy and brand value through blog: • Shares, commenting, conversation • Expert content: positioning • Consistency, regularity, creativity • Guest bloggers - resources

  27. And your blog…

  28. Still to come…

  29. Take-aways • Use Social Media strategically: it’s powerful. • Have a plan • Understand the culture & respect norms • Choose tools based on the type of conversations, influencers for your business and your resources • Keep it real • Engage!