1 / 5

Google’s $5 Billion Antitrust Fine

Google was fined with a European Union penalty after being accused of abusing the dominance of its Android devices’ operating system by blocking competitors, which according to EU, are considered illegal practices.

rebeccafantl
Télécharger la présentation

Google’s $5 Billion Antitrust Fine

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. anythingseo G O O G L E ’ S $ 5 B I L L I O N A N T I T R U S T F I N E A N Y T H I N G S E O

  2. Google WAS FINED WITH A EUROPEAN UNION PENALTY Google was fined with a European Union penalty after being accused of abusing the dominance of its Android devices’ operating system by blocking competitors, which according to EU, are considered illegal practices. The EU antitrust regulators imposed a whopping 4.3 billion euros ($5 billion) fine on 18 July 2018 and ordered them to loosen the company’s tight grip on mobile phones. The company is given 90 days to comply; otherwise, they will face additional fines. The European Commission claims that Google is taking advantage of Android to impose their services like Google Search, Chrome, and Play Store on both consumers and device makers.

  3. 1 Google required device makers to include search and Chrome to have access to the Play Store and other Google apps and services. Google paid manufacturers and mobile network operators to bundle Google search app on handsets in favour of other search engines Google allegedly blocked manufacturers from creating devices that run on an Android fork. Meaning to get Google apps like Play Store and Google Search, manufacturers had to agree not to create or sell devices that ran on forked versions of Android. According to The Verge, this gives them an unfair and uncompetitive advantage because of three things: 2 3

  4. SEARCH ENGINE JOURNAL NOTES Search Engine Journal notes DuckDuckGo’s support for the EU’s efforts to crack down Google’s anti- competitive search behaviour. In a series of tweets, DuckDuckGo listed the ways Google made it difficult to compete citing their anti-competitive search behaviour extends beyond the Android OS. Apparently, when DuckDuckGo updates its Chrome browser extension, the browser shows a message asking the users if they would like to disable the extension and revert their default search settings to Google. This enables Google to maintain their place as the top search engine for users. If this were to change, SEO professionals should start checking their strategies to know whether it is also effective on other search engines other than Google. This is the second time Google was fined by the EU in just over a year. In June 2017, the European Commission also ordered a 2.4 billion-euro ($2.8 billion) fine for their unfair favouring of their own comparison-shopping service. Google would likely appeal to this ruling. However, even if the appeal results are in their favour, it seems like this is not the end. A third probe which targets restrictive advertising contracts is underway.

  5. Source https://anythingseo.wordpress.com/2018/07/25/googles-5-billion-antitrust-fine/

More Related