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Improving SEO With Google Analytics

Google Analytics has been very useful regarding SEO and marketing insights. There are helpful insights from it that can help you discover opportunities to optimise the performance of your site, ranging from engagement metric insights to conversion metrics and many others.<br><br>

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Improving SEO With Google Analytics

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  1. WORDPRESS IMPROVINGSEO WITHGOOGLE ANALYTICS

  2. GoogleAnalyticshasbeenveryuseful regardingSEOandmarketinginsights. There arehelpfulinsightsfromitthatcanhelpyou discoveropportunitiestooptimisethe performanceofyoursite, rangingfrom engagementmetricinsightstoconversion metricsandmanyothers. UsefulwaystoimproveSEOwithGoogle Analytics TherearedifferentwaysGoogleAnalyticscan helpoptimiseyourwebsitefor SEO improvement. Herearefiveusefulinsights youcanlearnandapplyfromGoogle Analytics: Wordpress

  3. CustomSegments – isoneofthekeyfeaturesofGoogleAnalytics. Itallows youtoseetrafficbychannel, thenumberofvisitorswhocompletedgoals, ordemographicdataandothers. YoucancreateCustomSegmentswith theuseofanyuserdata, suchastimespentonasite, specificpagevisits, orvisitorsfromparticularlocations. Usingthisfeaturecanhelpyoulearn moreaboutyourpageusersandhowtheyengagewithit. MonitorMobileTraffic – Mobiletraffichasgrownconsistentlywith importance. Butratherthanmonitoringapage’smobiletrafficasa whole, it’smoreimportanttocontroltheengagementlevelsofmobile visitors. Toassessvisitorengagements, youcanaddmobilesegmentsto viewthenumberofmobileconversationsforanindividualpage. Youcan alsokeepaneyeonhighmobilebounceratesasthiscanhelpyou determinepotentialissuesrelatedtoasinglepage. Oryoucaneven comparemobileanddesktopbounceratemetricsforthesamepage becausethiscanprovidefurtherinsightintothedifferencesbetweenthe two.

  4. FocusonSiteSearch – Havingasearchbaronyourpagehelpscreatean enormousopportunitytolearnaboutwhatvisitorslookforwhentheyvisit yoursite. Notonlydoesithelpyougaininsightintowhattheyare searchingfor, butalsohowmanypeopleareseeking. Eventheactualterm thatuserskeyintothesearchbarishelpfultocreatecontentideas. BounceRateCanGiveSomeGoodPointers – Abouncerateisthe percentageofpeoplewhoviewyourpageandleavesafterseeingasingle page. Bounceratesoftenoccurasabasisofpooruserexperience, butit bounceratescanalsomeanthatusershaven’tfoundwhattheyare lookingforonyourwebsite. Theaforementionediscrucialbecauseifyou rankforaproperterm, butwhenausergetsontoyourpage, andthe contentdoesn’tsayanythingaboutthesearchquery, leavingthewebsite becomesa “bounce”. Otherculpritsforhighbounceratesarepoor websitedesignorUI/UX. It’sbesttoadjustthetimeframeinGoogle Analyticsandassessyourbouncerateoveraquartertodetermineif there’sanyimprovementornot.

  5. Conclusion Theseinsightsarejustafewofthemany opportunitiesyoucantapfromGoogle Analytics. Utilisingthistoolatitsfull potentialcanhelpunlockmanypossibilities thatcanhelpyoudrivevaluablemarketing waystooptimisebetterSEO.

  6. LocateTopPagesbyConversions – Understandingyourindividualpages’ performancebyconversionsthattookplaceoneachpagecanhelp providearightamountofinsight. Todothis, youcannavigatetoyour LandingPagesviaSiteContentinGoogleAnalyticsandadjusttheperiod tomakecomparisonsbetweenquarter-over-quarteroryear-over-year. Doingthishelpsyoudetermineifaspecificpagehasanoticeable declinewhichcanbecausedbyanissueisolatedonlytothatpage, orif thereisanegativedecreasebetweenseveralpages, thatwouldmean therearemoretechnicalissuestoworkthrough.

  7. HTTPS://ANYTHINGSEO.WORDPRESS.COM /2018/11/13/IMPROVING-SEO-WITH- GOOGLE-ANALYTICS/ SOURCE

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