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Malicious SEO practice is unethical. It does not usually happen, but it is better to be safe than sorry
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S E O N E G A T I V E S E O PROTECTION A N Y T H I N GA B O U TS E O
Onlinemarketersshouldhave awarenessandknowledgeofthe I N T R O D U C T I O N differentblackhattechniques. In connectiontomypreviousblog post, thisarticlewilltacklethe ANYTHINGSEO waysonhowtocombatthesix typesofnegativeSEO. Ihopethat thiscanhelpyoupreventand managesuchattacksinthefuture.
W H A TA R ET H E D I F F E R E N T T Y P E SO F N E G A T I V E S E O ? Letusreviewsomebasicsof negativeSEO. Therearetwo categoriesofnegativeSEO attacks: off-pageandon-page. Anoff-pageSEOattackcan affectthesitewithoutinternal interferencewhileanon-page SEOneedinternalinterference toattack. Youcanlearnmore aboutthedifferenttypeshere. Lookatthepicturebelowfora quickillustration.
N E G A T I V EO F F - P A G ES E O H O WT OS T A YS A F EF R O MS U C HA T T A C K S ? Linkfarms – usetoolstoregularlymonitoringthelink 01 profilegrowthtospotanunusualspikeinthenumber oflinksinyourprofileandnumberofreferring domains. Scrapping -usetoolslikeCopyscapetofindinstances 02 ofduplicatecontent. Forcefulcrawling -contactyourhostingcompanyor 03 webmastertoidentifywheretheloadisfromsoyou canblockthemwithrobots.txtand .htaccess.
N E G A T I V EO N - P A G ES E O H O WT OS T A YS A F EF R O MS U C HA T T A C K S ? Contentmodification -usetoolslikeWebSiteAuditor 01 foraregularsiteaudittospotchangesinthenumber ofredirectsoroutgoinglinks. Sitede-indexing -usetoolslikeRankTrackerfor 02 regularrankingcheckstoknowifyoursitewasde- indexed. Sitehacking – usetoolstoimprovecybersecurity. 03
H O WT OS T A YS A F EF R O MS U C HA T T A C K S ? DefendingagainstnegativeSEOcanprotectyoursitefromlow organicsearchvisibilityandrevenue. SearchEngineJournal listedsevenwaystodothis. HEREISASIMPLECHECKLIST: Performlinkaudits Checkthesitespeed Searchscrappedcontent MonitorGoogleMyBusiness Reviewthekeywords’ CTR Checkthesite’sSERPranking Upgradethesite’ssecurity
MaliciousSEOpracticeisunethical. Itdoes notusuallyhappen, butitisbettertobe safethansorry. SEOprofessionalsshould remainvigilantinmonitoringsite performanceandreportimmediatelyany C O N C L U S I O N problemstoGoogle. It’sagoodthingthat mostSEOpractitionersliketoplaybythe ANYTHINGSEO rulesandsearchengineshavewaysto catchmaliciousactivitiesthatcanimpact SERPs.
S O U R C E https://anythingseo.wordpress.com/2018/04/30/negative-seo-protection/