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Time to Focus on Author Authority

Read about author authority

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Time to Focus on Author Authority

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  1. TIMETOFOCUSON AUTHORAUTHORITY

  2. Authorreputationisanimportantrankingfactorforsearch. Itis oneofthefivemostimportantelementsforaqualitywebpage accordingtotheQualityRatersGuidelines. QuickRecall! WithGoogle’sAugustBroadCoreUpdate, also knownastheMedicUpdate, moreandmorepeoplearetrying toknowandunderstandtheessenceoftheQualityRaters Guidelines. Thisisinhopetosomehowunderstandwhytheir rankingfellandtogetsomesortofcluethatcan “fix” whatever causedthenegativeimpact. SEOprofessionalsarelookingfor answersintheGuidelines.

  3. Themostcrucialcluewehaveisthatweneedqualitywebpages – betterthanourcompetitors. Andthatthefivemostimportant factorsforthisare: -Purposeofthepage -Expertise, authoritativeness, trustworthinessquality -Maincontentqualityandamount -Siteinformationandinformationonthecreatorofthemain content -Sitereputationandreputationofthecreatorofthemain content

  4. Ihavediscussedbeforepointsonhowtocreatehigh-quality maincontent. Ihavealsomentionedtipsonbrandingorsite reputation. Thistime, Iwouldliketofocusmoreoninformation andreputationoftheauthor – thecreatorofyoursite’smain content. AccordingtoSearchEngineJournal, theQualityRaters Guidelinesstatesthatawebsiteshouldclearlyidentifythe following: -Theoneresponsibleforthesite -Theonewhocreatedthecontentonthepage

  5. Itmeansnotonlydoestheonewhoownsthesite, butalsothe onewhocreatescontentforthesitearebeingevaluatedbased onexpertise, authoritativeness, andtrustworthinessonthe purposeofthesaidsite. Evenifthereisnoclearindicationthat thesethingsactasadirectrankingsignalnow, itdoesnotmean itwillnotinthefuture. ThesefactorsfromtheQualityRaters Guidelinescanbebuiltintothesearchalgorithminafuture update.

  6. Whatshouldyoursitehavetoshowcasetheowner’sorthe author’sauthority? Makesureyouhavethefollowingonyoursite: -Contentcreator’sidentityonthecontentpage -Author’sbio -Recognisedandsubstantialcontentcreators It’stimetofocusonauthorauthority.

  7. SOURCE: https://anythingseo.wordpress.com/2018/08/15/time -to-focus-on-author-authority/

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