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Biography for William Swan

Biography for William Swan.

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Biography for William Swan

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  1. Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations Research and Strategic Planning and United Airlines in Research and Development. Areas of work included Yield Management, Fleet Planning, Aircraft Routing, and Crew Scheduling. Also worked for Hull Trading, a major market maker in stock index options, and on the staff at MIT’s Flight Transportation Lab. Apparently has a hard time holding a steady job. Education: Master’s, Engineer’s Degree, and Ph. D. at MIT. Bachelor of Science in Aeronautical Engineering at Princeton. Likes dogs and dark beer. • Scott Adams

  2. New Perspective on Fleet Planning Prepared for AGIFORS 2002 Symposium October 2002 William M. Swan Chief Economist Boeing Commercial

  3. Review of Fleet Plan Techniques • Put and Take • Push Down • Vest Pocket • Abandon all Hope

  4. Put ‘n Take Fleet Plan Replaces Airplanes in a Schedule ORD DTW SEA 19:65 19:66 19:78 19:79 19:85 19:86 19:89 19:90 20:10 BOS DFW 20:12

  5. Push Down Fleet Plan Reassigns Schedule 3 17 old N110s 20 old N110s 15 New N142s 15 New N142s 10 NEW N220s 25 Medium N240s 18 Medium N240s 7

  6. Aside:

  7. Further Aside:

  8. Review of Fleet Plan Techniques • Put and Take • Push Down • Vest Pocket • Abandon all Hope

  9. Big Markets Do Not Mean Big Airplanes

  10. Big Markets Do Not Mean Big Airplanes All Airport Pairs under 5000km and over 1000 seats/day

  11. Big Markets do not Mean Big Airplanes

  12. Big Aircraft Markets Do Not Stay Big

  13. Size in 1990 Not a Forecast for Size in 2000

  14. Size in 1991 not a Forecast for 2001

  15. Small Airplanes not in New Markets

  16. Big Markets Do Not Mean Big Airplanes

  17. Small Airplanes Not in New Markets

  18. Small Airplanes not in New Markets ?

  19. Why No Pattern in Size?

  20. Cost per Seat Declines with Size

  21. Revenues Track Costs[30 business + discount fill to 80% LF]

  22. Revenues Track Costs II[30 business + 90 discount, with Spill]

  23. Any Size Will Do[Averaged Demand Curve]

  24. Any Airplane Size Works • Cost and Revenue Lines are the same shape • Profit nearly the same at any size • Possibility of a minimum profitable size • Upper limit at twice that size? • Limit not set by airplane technology • Limit possibly set by market entry, split in ½ • Or does cost curve rise due to ground costs?

  25. This is Speculation, Not Proof • Strong lack of pattern in airplane size as used • Need for model to explain observed behavior • Proposed model explains what we see • Proof by “Occam’s Toothbrush” not convincing

  26. Bonus: An example of business sleaze (Occam’s Toothbrush) Introducing a technique often used in business Proof by Assumptions “Test” What is the most reasonable set of assumptions That fits all known data points And allows our guess to be right?

  27. Any Size Will Do[from minimum to 2x]

  28. William Swan: Data Troll Story Teller Economist Chief Economist, Boeing Commercial Airplanes, Marketing

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