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ACC Web Redesign Project Update

ACC Web Redesign Project Update. Board of Governors February 1, 2013. Today’s Objectives. Highlight recent project progress and approach Get reactions to latest designs Give you messaging to take to your chapters. Agenda. Project Overview. Purpose and Goals User-Centered Approach.

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ACC Web Redesign Project Update

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  1. ACC Web RedesignProject Update Board of Governors February 1, 2013

  2. Today’s Objectives • Highlight recent project progress and approach • Get reactions to latest designs • Give you messaging to take to your chapters

  3. Agenda Project Overview • Purpose and Goals • User-Centered Approach • Key Functionality • Prototype Demo Release 1 Designs • Design Deliverables • Build and Launch Timeline The Road Ahead

  4. Project Overview

  5. Overview A major user-centered redesign of CardioSource is underway to significantly improve how the College engages with members and other stakeholders Primary Value to Members • Easy and intuitive access to clinical content • Personalized views based on interests and specialties • Community engagement • Mobile-friendly access

  6. Why Redesign? Challenges with current website Evolving needs of our members Guidance from the Digital Strategy

  7. What is the ACC Web Vision? Long-Term Vision By 2018, the ACC will provide the go-to web experience that incorporates authoritative perspectives on global CV knowledge, resources, and developments and adapts the individual experience to fit the needs of each CV professional. Initial Release Vision The initial release of the new ACC website will be a satisfying member-centric web experience that facilitates efficient access to essential tools, highly relevant educational and science content, and organizational resources, and establishes the foundation for enhanced personalization, engagement, and understanding of member needs.

  8. Initial Release Roadmap Summer 2014 April 2013 Fall 2013

  9. More than just a website

  10. User-Focused Design (100+ users)

  11. Member Engagement A wide range of member groups have been engaged through communication sessions, working groups, and testing activities: • Board of Trustees • Executive Committee • Section Steering Committee • FIT, Imaging, Early Career, Interventional Councils • Section Representatives • Lifelong Learning Oversight Committee • Lifelong Learning Portfolio Board • Digital Steering Committee • Health Informatics Task Force • CardioSourceS&Q Editorial Board • Best Practice and Quality Improvement Subcommittee • Credentialing & Membership Committee

  12. Release 1 Designs

  13. Release 1: Functionality Overview

  14. Clinical Topics (Content Hub) ExpertInsights Articles Education Products Guidelines SectionContent Multimedia & Slide Sets

  15. What’s Different? • Not organized according to College divisions • CardioSource.org → ACC.org • Intuitive labeling, not sub-brands • Simple and consistent design elements throughout • Modified advertising presence • Section involvement in editorial structure • Controlled sitemap • Better performance

  16. Prototype Demo

  17. Tablet View

  18. Mobile View

  19. The Road Ahead

  20. Road to Release 1 Summer 2014

  21. Long-Term Roadmap • Advanced personalization • Additional community features • New Learning Management System (LMS) • Improved e-commerce experience

  22. Recap: Key Messages A major user-centered redesign of CardioSource is underway to significantly improve how the College engages with members and other stakeholders Primary Value to Members • Easy and intuitive access to clinical content • Personalized views based on interests and specialties • Community engagement • Mobile-friendly access

  23. Questions?

  24. Backup Slides

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