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Lead Generation Tips

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  1. Lead Generation Tips • Greg Quirk • (613) 435 - 0933 • gquirk3281@rogers.com 1

  2. Objective • Generate qualified leads • Increase sales revenue • Measurable ROI 2

  3. Educate • Impart knowledge to viewer • Provide value • Goal - Demonstrate expertise 3

  4. Be Objective • Fairly represent all parties • Highlight pros and cons • Goal - Gain credibility 4

  5. Simple Form • Increase likelihood of getting data • Goal - Gather follow up information 5

  6. CRM • Import all contacts into CRM system • Goal - Follow up and foster relationship 6

  7. Call to Action • Provide a link or follow up • Goal - Garner interest 7

  8. Follow Up • Not a stand alone activity • Goal - Achieve objectives 8

  9. Things to Avoid • Overt promotion • List rental / buying a list • Target the wrong audience 9

  10. Lead Generation Tips • Greg Quirk • (613) 435 - 0933 • gquirk3281@rogers.com 10

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