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Founded - 1987 Headquarters - Hosur ,  India

Founded - 1987 Headquarters - Hosur ,  India Area served - 32 countries India & other countries esp.  Middle east , Asia Pacific & Africa Key people - Xerxes Desai , Founder

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Founded - 1987 Headquarters - Hosur ,  India

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  1. www.pptmart.com

  2. Founded - 1987 Headquarters - Hosur, India Area served - 32 countries India & other countries esp. Middle east, Asia Pacific & Africa Key people - Xerxes Desai, Founder Donald Allman President & CEO, Industry - Watches Employees - 3,000 Total Worth - $ 1 Billion Parent - TATA Website - www.titanworld.com www.pptmart.com

  3. Earlier HMT was the synonymous with wrist watches. • Titan confronted the leader, & soon acquired the leadership position. • Within 3 years Titan emerged as the leader . • Titan sold over a 7,50,000 pieces of Timex watches . • By 2001,Titan became the sixth largest global player. • The Economic Times survey for the year 2001 ranked • Titan as the countries’ most admired brand. www.pptmart.com

  4. PRODUCT Titan came with mechanical & quartz watches. 2. New models , quality, fashion & styles. 3. Aggressive launching of quartz watches. 4. Commodity-like product, into an ornament one would like to wear. 5. It can be a gift ~ (A) Wedding gift and other festival occasion (B) The corporate gift (C) Gift for dear one whom you love. www.pptmart.com

  5. Titan Range Addressed To Different Segments: ~ • Classique –combining the elegance of gold and leather. • Royale – stylish dress watches in all gold and precious metals. • Exacta – Stainless steel to withstand the rigours of daily life. • FasTrack – Casual watches for youth. • Sonata – For the low-end market. • Raga – Exclusively for women. • Aurum – Jewellery watches studded with precious gems and colored stones. www.pptmart.com

  6. PLACE • Titan made a quick 8000 odd retail watch outlet in the country. • Titan voted for the trendy Titan showroom • The showroom must be of 50sq m; in a high consumer traffic area; should have excellent salesmanship. • Titan’s Dealers Network Today • Titan watches now sold in more than 6000 retail shops, covering 1200 towns. • They are backed by 140 exclusive showrooms (World of Titan) and 150 multi-brand showrooms (Titan Time Zones). www.pptmart.com

  7. PROMOTION Titan’s Ad Message in Launching Campaigns :~ Is your wrist still living in the past? With split second accuracy. Uniquely international standards of style and elegance. A choice of 700 watches from Rs 525 onwards. And you will always find a service centre near you. No wonder over 10 million people have chosen Titan quartz. How many do you have ? Shouldn’t you? • Titan spent over Rs 20 crore per day for advertising. • Titan paid good attention to sales promotion. • Gold Bonanza’ offered a first prize of jewellery worth Rs 1.5 lakh or Rs 1 lakh cash. The budget for this campaign was Rs 50 lakh www.pptmart.com

  8. PRICE • Titan Enters The Low Price Segment, By Teaming Up With Timex. • potential in the Rs 300 to 500 segment, lower segment accounting 50 percent. • Timex offered around 200 models in four distinct ranges. • Titan attacks HMT in The Low Price Segment. • Altogether with Timex, Titan achieved a market share of 75 % of total quartz watches in India. • HMT lost heavily at the hands of Titan.

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