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The merchandising business involves a network of key players, including retailers, wholesalers, manufacturers, and consumers. It is fundamentally defined as a business that purchases goods from suppliers and resells them at a profit. There are two primary types of merchandising businesses: retail and wholesale, each playing a unique role in the supply chain. Retailers focus on selling directly to consumers, while wholesalers sell to other businesses. Understanding these dynamics is crucial for navigating the industry effectively.
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