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Essential Business Lessons from Leaders: Insights on Execution and Experience

At a gala celebrating his distinguished career, Conrad Hilton stated a simple yet profound lesson: "Remember to tuck the shower curtain inside the bathtub." This underscores the importance of execution in business strategy. Renowned figures like Napoleon and Tom Peters emphasize that straightforward ideas often yield the best results. Similarly, Joe Pine and Jim Gilmore remind us that memorable experiences are vital in any service. This presentation elaborates on effective business strategies that prioritize simplicity, quick implementation, and thoughtful design to improve customer experiences and outcomes.

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Essential Business Lessons from Leaders: Insights on Execution and Experience

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  1. Conrad Hilton …

  2. Conrad Hilton, at a gala celebrating his career, was asked,“What was the most important lesson you’ve learned in you long and distinguished career?”His immediate answer …

  3. “remember to tuck the shower curtain inside the bathtub”

  4. “Execution isstrategy.”—Fred Malek

  5. “The art of war does not require complicated maneuvers; the simplest are the best and common sense is fundamental. From which one might wonder how it is generals make blunders; it is because they try to be clever.”—Napoleon

  6. Tom Peters’ Excellence. Always. Special Management Program Seminarium Ecuador/11 November 2009 (Download PP at tompeters.com)

  7. NOTE:To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts:“Showcard Gothic,”“Ravie,”“Chiller”and“Verdana”

  8. Part ONE

  9. #1

  10. Little = BIG

  11. #2

  12. Don’t like it? Don’t pay. Source: Granite Rock Co.

  13. #3

  14. Big carts = 1.5X Source: Wal*Mart

  15. #4

  16. Bag sizes = New markets: $B Source: PepsiCo

  17. #5

  18. 7X. 7:30A-8:00P. F12A.7:30AM = 7:15AM.8:00PM = 8:15PM.

  19. “No” = 2**Yes Bank

  20. 2,000,000

  21. #6

  22. It BEGINS(and ENDS) in the …

  23. parkinglot**Disney

  24. #7

  25. 2X Source: Container Store/increase average sale per shopper

  26. #8

  27. see green= recover 20% faster

  28. #9

  29. Socks = 10,000

  30. #10

  31. “Paint it white!” — On Hashem Akbari’s [Lawrence Livermore labs] powerful program to significantly reduce greenhouse gas emissions; using conservative assumptions, it could reduce 44 billion tons of CO2 emissions by cooling buildings, roads, entire cities (The Guardian, 0116.09)

  32. #11

  33. >100 feet = 100 miles

  34. #12

  35. Round = 2X/allx

  36. #13

  37. (1) Amenable to rapid experimentation/failure “free” (No bad “PR,” No $$) (2) Quick to implement/Quick to Roll out (3) Inexpensive to implement/ Roll out (4) Huge multiplier (5) An “Attitude” (6) Does not by and large require a “power position” from which to launch experiments.

  38. “Design is everything. Everything is design.” “We are all designers.” Inspiration: The Power of Design: A Force for Transforming Everything, Richard Farson

  39. #14

  40. <TGWand …>TGR[Things Gone WRONG-Things Gone RIGHT]

  41. 2-cent candy

  42. “May I clean your glasses, sir?”

  43. #15

  44. “Experiences are as distinct from services as services are from goods.”—Joe Pine & Jim Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

  45. Service = “Transaction”EXPERIENCE = “Memorable event”[Leaves a trace]

  46. #16

  47. M.M.M.O.T. = Manage To Memorable “Moments Of Truth”* *with thanks to Jan Carlzon, SAS

  48. #17

  49. CXO**Chief eXperience Officer

  50. #18

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