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Presentation Highlights from:. Social Media: How to Use it; Why You Can’t Ignore It by David Nelsen. It’s a “World of Mouth” on the Internet: Build and protect your reputation online Know what current and former employees are saying about you on Glassdoor.com

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  1. Presentation Highlights from:

  2. Social Media: How to Use it; Why You Can’t Ignore It by David Nelsen • It’s a “World of Mouth” on the Internet: Build and protect your reputation online • Know what current and former employees are saying about you on Glassdoor.com • 8% of customers believe you; 78% believe what your customers say.

  3. Social Media: How to Use it; Why You Can’t Ignore It 21 Ideas to capitalize on the power of social media and create value: • Apply QR Codes • “PIE” + authenticity • Run an IdeaExchange • Set-up Google alerts • Tune in with Twitter search • Yammer or Chatter • Video your happy customers • Website: WordPress (responsive) • Read a blog & comment • Subscribe to something • Write a blog

  4. Social Media: How to Use it; Why You Can’t Ignore It 21 Ideas to capitalize on the power of social media and create value cont…: 12. Keywords - Google & Alexa 13. Set a social media policy 14. GetSatisfaction for support 15. Compare your site - 4 tools 16. Make a Facebook fan page 17. Use Google+ 18. Join LinkedIn & Groups 19. Create a Ning network 20. Crowdsource a design 21. Transform your monologue (email, blasts, newsletters, ...) into dialogue

  5. Social Media: How to Use it; Why You Can’t Ignore It Ten Steps for Developing Your Social Strategy: 1. Objectives 2. Competitive analysis 3. Target audience(s) 4. Keywords 5. Value creation strategy 6. Platform and frequency 7. Content sources 8. Budget (time & $$) and owners 9. Promotion (awareness) initiatives 10.Measurement plan

  6. Insight from HOUZZ by David Mayer A community of more than 20 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world. Stats • 20 million+ monthly unique users • 450,000+active home remodeling professionals • 3 million+photos uploaded by remodeling and design professionals • 150,000+reviews with five-star average for the Houzz App

  7. Insight from HOUZZ by David Mayer All segments of the industry need to be on Houzz. It’s about brand exposure. But don’t take our word for it. Listen to the video below as real business owners talk about increased exposure for their products translating into more sales.

  8. Insight from HOUZZ by David Mayer 2014 Houzz & Home Survey • Largest survey of residential remodeling and decorating activity ever conducted with early 200,000 respondents globally • Robust sample sizes yielded detailed data at the national, regional, and metropolitan area levels, which Houzz used to examine differences in priorities, plans and budgets among Houzz users across the United States • In addition, this year’s study examines the connection between the housing market and building and remodeling plans, as well as the differences between Millennials and those in other age groups.

  9. Insight from HOUZZ by David Mayer Findings from the 2014 Houzz & Home Survey • U.S. homeowners optimistic about local housing markets, home values • Remodeling trumps moving, except for Millennials • Optimism about the housing market fuels renovation • Finding products a bigger challenge than funding renovations • Bigger isn't better • Hiring professional help Download at: http://info.houzz.com/rs/houzz/images/Houzz%26Home2014_U.S..pdf

  10. Insight from HOUZZ by David Mayer Questions about creating a profile or enhancing an existing one? • How do I organize my Projects? • How do I make my photos more discoverable? • How do I add the Houzz tab to my Facebook page? • How do I complete my profile? • How do I thank my clients for their review? • How do I request reviews? • How do I get Houzz Decals for my business? • How do I upload photos? Have a more questions or want one-on-one help with your profile? Contact us.

  11. The Economic Outlook by John Paul Soltesz

  12. The Economic Outlook by John Paul Soltesz Home ownership a luxury purchase?

  13. The Economic Outlook by John Paul Soltesz That monster lurking in the shadows is not as scary as we had expected…

  14. The Economic Outlook by John Paul Soltesz “all signs show that demand is ready to burst” – 2010 “all signals indicate that demand is ready to pop” –2011 “all metrics forecast that demand is ready to explode” –2012 “no comment” –2013, 2014

  15. Same old story…

  16. Improving equity positions =Market Value-Mortgages Source: US Federal Reserve

  17. If demand ever kicks in, watch out! Housing Starts, 10 year averages Room To Grow 60%+ SAAR Sources: US Census Bureau, Haver Analytics

  18. Still below average and slowing Permits, completions also down 893 SAAR Sources: US Census Bureau, Haver Analytics

  19. Remodeling still growing, less strong

  20. 6.2 is bad. For an earthquake. Sources: Haver Analytics, Bureau of Labor Statistics

  21. But….(there’s always a but) Participation Rate = Labor Force Non-institutional Population / (16+) (Those employed + Those seeking work)

  22. Participation rate

  23. 6 consecutive months of 200,000+jobs added to payrolls for the first time since 1997 Source: Bureau of Labor Statistics

  24. Home Ownership Rate 64.8 in Q1

  25. DIFFERENT: A Lesson in Marketing: Better is not Better. Different is Better. by Mike Michalowicz

  26. DIFFERENT: A Lesson in Marketing: Better is not Better. Different is Better. Disruption only takes 5% change… Determine your disruptive strategy to differentiate your business & reach your sweet spot. • The E.S.T. Strategy: Be the obvious fast(est), cheapest(est), quick(est), and the not obvious slow(est), strange(est), funni(est), weird(est). Ex: Crocs exploded to growth by being the Strange-EST; Southwest Airlines is the Cheap-EST; Apple dominates on being the most Innovative-EST; McDonald’s is the most Convenient-EST.

  27. DIFFERENT: A Lesson in Marketing: Better is not Better. Different is Better. 2. The X-Factor (Leap Frog) Strategy: 10x different; lead in quality, convenience, price Ex: Local video store->Blockbuster->Netflix->Redbox 3. The Blend Strategy: Take 2 disparate industries and mix the best parts (circus with acrobats but no animals). Ex: Cirque du Soleil

  28. DIFFERENT: A Lesson in Marketing: Better is not Better. Different is Better. 4. The Forgotten Exposure Strategy: A lot of effort is made to attract business; you have the opportunity to redirect phone numbers; websites, email addresses of competitors who’ve closed. 5. The Disruption Strategy: Intentionally cause confusion or disruption to a process that has always been done a certain way. Can be done with minimal/no budget.

  29. DIFFERENT: A Lesson in Marketing:Better is not Better. Different is Better. 6. Journalist Strategy: Encourage people to share stories about your industry. Everyone loves to see their name in writing. 7. Office Whisper (Gossip) Strategy: Emulate the news. What’s the one statement that will keep your customer coming back? Remember: Unexpected appearances cause speculation and discussion. Start a secret with your customers. 8. Cost Shift Strategy: Charge more for overall savings. Best when customers pressure on price. Let your perceived value allow for higher prices. Ex: No longer a “chimney sweep” but a safety expert who focuses on chimneys.

  30. DIFFERENT: A Lesson in Marketing: Better is not Better. Different is Better. 9. Unexpected Partners Strategy: Find a link to a partner that you may not have considered. Ex: holistic provider partnering with chiropractor. 10. The Labels They Give You Strategy: You are what they say you are. Use their vocabulary. Ex: The Geek Squad; the TV show, Dirty Jobs. 11. The Worst is Best Strategy: We are drawn toward the bad. Have testimonials coming in; ask for the worst in the best way.

  31. Sports, Business & Life by David Cook Performance = Potential – Interference You overcome interference with mental toughness, gained when you: • Choose to Embrace Pressure.  • That is our greatest competitive ally.  You simply need to control it.  • Practice for Emergencies • Know your response to difficult situations by planning for them in advance

  32. Sports, Business & Life by David Cook 3. Paint the Masterpiece -- Imagine the putt sinking, the pass connecting, the deal struck, the cup held high 4. Trust your Talent • Don’t underestimate what got you in the game to begin with. 5. Be Persistent • Practice makes perfect

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