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December 2006 Strictly confidential For internal use only PowerPoint Presentation
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December 2006 Strictly confidential For internal use only

December 2006 Strictly confidential For internal use only

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December 2006 Strictly confidential For internal use only

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  1. December 2006 Strictly confidential For internal use only

  2. Parrot PHOTO VIEWER 7’’

  3. Market figures 130 billions photos per year with mobile phones and & DSC in Europe In 2010 : - 85% of 1,3 billions mobile phones will include a 3 mega pixels digital camera- 75% will feature Bluetooth 2006 : 400 millions of Bluetooth electronic devices 2007 : >1 billions of Bluetooth electronic devices (Source : U&S Industry Research - Gartner)

  4. Market trends Forecast volumes of Bluetooth enabled equipment by application (Source : IMS Research)

  5. 14 Unit Shipments 12 10 12.4 8 Million Units 6 9.5 7 4 4.5 2 2.1 0.7 0 2005 2006 2007 2008 2009 2010 Source: Digital Camera and Imaging: Analysis and Forecast © 2006 Parks Associates Market trends Digital Photo Frame Market Forecast (worldwide) Market potential for 2007: EMEA 1,9M America 1,4M GAR 1,1M

  6. The existing offer

  7. The existing offer The existing products on the market feature: - 7 & 8 inches LCD display - Mix of analogical and digital technology - Transfer of images via USB cable or memory cards (dedicated slot) - Manages JPEG images and sometimes BMP - Mainly designed for transfer from PC - No internal memory (most of them) - All the same features !

  8. Competition PHILIPS Digital Photo Display This Philips consumer device displays photos stored on a PC or in a memory card. It is compatible with Compact Flash, SD cards, Memory Sticks (Pro), and MMC. It operates both in vertical and horizontal positions and features a light sensor to adjust the backlight level. • Main points to consider: • 6.5” color TFT screen • Resolution: 720x480, 133ppi • USB port and memory cards slot • Photos & images : JPEG • Picture, Slideshow, Thumbnail mode • Retail price: 189 Euros • PROs and CONs + Digital frame + Backlight setting (but not automatic) - Not wireless, only USB and memory cards - Cannot store many pictures (maximum 20/30)

  9. Competition ALITY Classica LCD 8’’ This new photo frame has an active matrix TFT display of 8 inches. It supports JPEG pictures and it offers an audio MP3 output for MPEG1, MPEG2 & MPEG4 videos as well. An infrared remote control is also delivered with this frame. • Main points to consider: • 8” color TFT screen • Resolution: 640x480 • Slot for memory cards: CF, SD, MMC, Memory Stick, Smart Media & XD • Photos & images : JPEG • Slideshow with transitions • Retail price: 199 Euros • PROs and CONs + Large digital screen (20.3 cm) + Supports videos & MP3 - Low resolution for this size of screen - Not wireless, only memory cards - No internal memory (have to add 20 Euros at least)

  10. The Parrot answer

  11. The answer by Parrot Parrot PHOTO VIEWER 7’ - Wireless transfer via Bluetooth from mobile phone, digital camera and PC computers - Large 7’ TFT digital colour screen - Internal memory to store more than 500 photos - Unique features: light sensor, position detector, customized slideshows, image sorting, adjustable brightness, … - Hi-class outer frame (leather, special design, …)

  12. Parrot PHOTO VIEWER 7’ - Key point 1 Easily transfer the photos & images from any Bluetooth enabled devices WIRELESS !!!

  13. Parrot PHOTO VIEWER 7’ - Key point 2 Digital TFT colour screen - TFT technology for highly contrasted photos - Digital high-resolution display for splendid image - Large screen 138 x 92mm (aspect ratio: 15x10) - 262,144 true colours for real emotion

  14. Parrot PHOTO VIEWER 7’ - Key point 3 Stores more than 500 photos - Internal FLASH memory - No need to add a memory card - Ready to use after unpacking - Resizes the transferred image to optimize memory management

  15. Parrot PHOTO VIEWER 7’ - Key point 4 A set of unique features - Rotate image - View thumbnails - Sort images & photos - Delete current picture - Set Bluetooth parameters - Create slideshow - Adjust brightness - Backlight management - Choose language - Set local time

  16. Parrot PHOTO VIEWER 7’ - Key point 5 A collection of hi-class outer frames

  17. The Tech corner

  18. Specifications - TFT display 720x480 pixels, aspect ratio 15x10 - Displays 262 144 colours - User interface : 3 buttons at the back side - Stores more than 500 JPEG photos - Automatic image resizing, progressive JPEG up to 1024x768 - Backlight and brightness settings - Portrait (vertical) or landscape (horizontal) orientation - Bluetooth v2.0 + EDR - Bluetooth profiles : OPP (Object Push), BIP (Basic Image)and FTP - Bluetooth range : 10 meters – 33 feet - Dimensions w/ outer frame : 222 x 176 x 22 mm - Weight w/ outer frame : 490g (average) - Power : AC = 100 to 240V, 50 Hz & 60 Hz - Power consumption : 4.2 Watts

  19. Product details User interface Wall fixation 3 buttons : - 1 enter/validate - 2 browse/select Light sensors

  20. The retail packaging

  21. www.parrot.com