1 / 9

Campus Communications and Marketing

Campus Communications and Marketing. Helpful tips and suggestions for reaching your target campus audience. Defining campus communications . Messages about news, brags, events or campaigns that are of interest to K- Staters .

risa
Télécharger la présentation

Campus Communications and Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Campus Communications and Marketing Helpful tips and suggestions for reaching your target campus audience

  2. Defining campus communications • Messages about news, brags, events or campaigns that are of interest to K-Staters. • Examples are All-University Campaign, campus speakers and daytime lectures, informational booths, etc.

  3. Vehicles to deliver campus messages • Info cards, posters, table tents • Sidewalk chalk, tree signs • Student-run media: The Collegian, Channel 8, Wildcat Watch, Wildcat 91.9 FM • Department social media • K-State Today • University Calendar

  4. Determining the audience • Different vehicles of communication work for different people. • Students, faculty and staff may not respond to the same marketing tactics.

  5. Reaching your audience Communications and marketing Self-service Contact student media Sidewalk chalk K-State Today University calendar • For marketing tactics and strategies contact your client manager.

  6. What is K-State Today • A daily self-service e-newsletter for campus news and events in which the content is driven by the readers. • K-State Today was created with a two-fold purpose: • to reduce multiple listserv emails and • provide an updated version of the K-Statement newsletter allowing for individual submissions. • Users cannot unsubscribe email addresses that are provided by K-State.

  7. Clarifying K-State Today sections • Events • Financial services • From SGA • From the Office of General Council • From the administration • From the president • From the provost • Gifts • Human resources/benefits/training opportunities • Kudos • Legislative update • Maintenance • NBAF update • New hires/exits • News • Newsletters • Policy and procedure updates • Publications and presentations • Research • Safety • Senate notes • Student life • Surveys • Technology • Volunteer opportunities

  8. Helpful tips and tricks • The deadline for submission is noon the day before the article is to run. • Multiple posts are seldom permitted. • Copy and pasting from other sources can be helpful. • We follow Associated Press style and the University Style Guide for consistency. • Include the name of event, time, date and place in first paragraph. • Paste articles as plain text if copy and pasting from Word. • Don’t use “smart quotes” instead "plain text quotes" in headline or summary. • Nix the acronyms throughout the article. • The name that you put in the box marked “Your name” on the submit page will show up as the author of the article, misspellings and all.

  9. Questions?

More Related