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Integrated Marketing and Communications

Discover the essential guidelines for marketing and communications at Valparaiso University. Access brand resources including downloadable templates, logos, and vendor information. Learn how to submit artwork for approval, review our usage standards to avoid logo misusage, and explore color specifications for both print and digital media. Find detailed instructions on reservation processes for publicity materials and website creation for student organizations. For further assistance, contact our brand manager at brand.manager@valpo.edu.

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Integrated Marketing and Communications

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  1. Integrated Marketing and Communications Brand Graphic Design Web

  2. Brand Guidelines • Templates • How to submit artwork • Licensed vendors • Logos

  3. Templates valpo.edu/brand Downloadable files

  4. How to submit artwork Print materials, tv screens, and apparel designs: brand.manager@valpo.edu Everything needs to be sent for approval!

  5. How to get a list of vendors valpo.edu/imc Trademark Licensing Licensed vendors Type in Valparaiso Download file

  6. Logo Misusage Adding/Removing elements Skewing logo Changing colors Stylizing

  7. Brand Elements Flexibility: Scale/Size, Color (brand-approved), rotation, mix and match .png files are for Microsoft Word .eps files are for Adobe InDesign, Photoshop, Illustrator More flexibility with .eps files. For usage guidelines, consult the Brand Standards Guide on valpo.edu/brand

  8. Brown CMYK values (print): 15, 60, 92, 70 15, 60, 92, 80 15, 60, 92, 90 Or any tint of these colors RGB value (web/screen) 97, 51, 24 Gold CMYK values (print): 0, 12, 100, 0 Or any tint of this color RGB value (web/screen) 255, 204, 0 Green CMYK values (print): 25, 0, 95, 0 RGB value (web/screen) 173, 214, 50 Warm Gray CMYK value (print): 0, 9, 16, 43 Or any tint/shade of this color RGB value (web/screen) 162, 149, 138 Tan CMYK value (print): 0, 12, 35, 25 Or any tint of this color RGB value (web/screen) 200, 177, 139 Black & White

  9. Resources for Publicity TV Screens: Send designs to brand.manager@valpo.edu If approved, the brand manager will distribute the screen across campus. Union Display Case: Reserve space at the Union Administration Office Table Tents: Reserve space at the Union Administration Office Posters/Fliers: Make sure document is approved by building administration or RA (for residence halls) before posting. Website/Blog Tip: Adworks, located on the second floor of the Union, is a great resource for when you need to print materials!

  10. How to get a Website

  11. Step #1 Go to Valpo.edu/studentsenate

  12. Step #2 Click “Student Organizations”

  13. Step #3 Click “apply for web page”

  14. Step #4 Once approved sign up for a Wordpress Blog at blogs.valpo.edu

  15. Questions about Wordpress? Contact us at Webmaster@valpo.edu Tutorials also available at Valpo.edu/r/lynda

  16. You can also find other useful links at Valpo.edu/gateway/students

  17. You can download this presentation at Valpo.edu/imc

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