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Enhancing Citizen Engagement Through Effective Communication in Coral Springs

Communication plays a vital role in fostering customer satisfaction and community engagement in Coral Springs. Analyzing survey data from residents and businesses highlights the city's commitment to transparency and responsiveness. With multiple platforms, including CityTV, CityRadio, social media, and the Coral Springs Magazine, the city communicates vital information efficiently. Annual reports and state-of-the-city surveys reveal high satisfaction levels, with 92% of residents rating city services positively. Continuous improvement in communication methods ensures that citizens stay informed and involved.

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Enhancing Citizen Engagement Through Effective Communication in Coral Springs

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  1. Communications and Marketing

  2. Our Business Model Data Analysis Citizen Input Strategic Plan Business Plan Budget Output to Citizens

  3. Why is it important? • Communication is a key driver in customer satisfaction • We know this from analyzing our survey data • Most recent resident survey in 2009 • Most recent business survey in 2007 and 2008

  4. Commission Meetings Workshops and Committee Meetings Annual Report CityRadio (1670 A.M.) CityTV(Adv. Cable: Channel 25)(AT&T U-Verse: Channel 99) In-House Produced Video Content (Including In the Loop and Get Connected) Coral Springs Quarterly Magazineand Other Publications CityWeb(CoralSprings.org, Intranet and Other City Sites) City E-news Podcasts Video on Demand Internet Streaming CityTV Shows CityText Press and News Releases Direct Mail and Display Advertising “Slice of the Springs” Banners and Posters Fliers and Brochures “Code-Red” Phone Alert System State of the City City Sponsored Events Information Booths City Hall in the Mall City Hall Reception Area On-Hold Messages Front-line Employees Social Media(Facebook, Twitter, Youtube, FourSquare, QR codes, Text Messaging, and RSS Feeds) 27 Ways the City Communicates

  5. Coral Springs Magazine • Mailed to 50,000 homes and businesses • Read by 85% of our residents according to survey

  6. CityWeb • Multiple websites • coralsprings.org • CSBizAssist.org • coralspringsfireacademy.org • csteensundecided.com • aquaticcomplex.org • csteens.com • An average of 85,000-90,000 unique visits per month to the City website alone.

  7. CityTV: Channel 25 on Advanced Cable Communications and 99 on AT&T U-verse • 24 hours of original programming daily • Monthly episodes of: In the Loop • More in-depth coverage with quarterly Get Connected • Live Streaming of CityTV • Video on demand • PSAs, advertising for City Events, Emergency Messages

  8. CityRadio • 24-hour emergencyand informationalprogramming • Started in 2008 after Wilma

  9. What’s the latest? • Communicating with residents via social media such as Twitter, Facebook, YouTube, CityText, RSS Feeds, Four Square and others. Four Square Feed Burner QR Codes

  10. Other Communication Methods • Commission Meetings • Podcasts • eNews – Monthly, icon on home page • Fliers • Brochures/Guide Books • Local Media Ads • Press Releases • Entryway signs, pole banners • Annual Report, State of the City

  11. Survey Results • 92% overall quality rating from residents for City services • 89% of businesses rated the City as excellent or good at communicating with them • 45,437 volunteer hours donated to the City in 2009 • 41,567 volunteer hours donated to the City in 2010

  12. City Communications More ideas forcommunicating with the City?

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