1. Technical Aspects in Scientific Publishing: A Scientific Publisher's Perspective Chi Wai (Rick) Lee World Scientific Publishing

2. ~ World Scientific Publishing ~ • A scientific publisher formed in 1981 • Publish over 120 journals and 500 books a year • Exclusive publisher for Nobel Lectures • Own and operate the Imperial College Press • Started putting journals online since 1996 • One of the first 16 publishers who joined Crossref when it was formed in 1999

3. ~ Publishing Cycle ~ Acquisition Dissemination Production

4. ~ Acquisition ~ • Author / Publisher Matchmaking Process • Where to find good authors? • How to attract authors to submit their manuscripts? • Submission and Peer Review Process • How to submit manuscript in the right format? • Where to find the right reviewers?

5. ~ Production ~ • Content Management System • Production Platforms • Print-Centric vs Web-Centric Workflow • Standard TeX/LaTeX, Word or XML Formats • Special Platform, e.g. • ChemDraw • EndNotes

6. ~ Production ~ • Web-Centric Publishing • Semantic markup using XML • Cross-referencing • Multimedia and other supplementary data support

7. ~ Dissemination ~ • Distribution & Availability • Various Platforms and Formats • e.g. PubMed, CAS, Google Scholar, OCLC, NASA etc. • Dark Archives • e.g. LOCKSS, CLOCKSS, JSTOR, Portico etc. • Open vs Pay Access • Who pay to publish and maintain the content? • What's the impact?

8. ~ Dissemination ~ • Sales & Marketing • Channels • From conventional to unconventional channels • Business Models • From standard to non-standard models • Citation Index and Impact Factor • An important marketing & acquisition tool • Advance Publication • Improve turnaround time and visibility

9. ~ What's Next? ~ • CRC (Camera-Ready Copy) to WRC (Web-Ready Copy) • Author provides WRC based on industrial standards • Common formats to facilitate EDI such as RDF • Production Automation • Conversion from non-semantic format to semantic format • Real-time publishing?

10. ~ What's Next? ~ • Platform and Interface • PDF & beyond, or something else? • Interface: simple and convenient vs powerful and sophisticated • Personalized library and database that assimilate all relevant info in a single interface?

11. ~ What's Next? ~ • Search, Discovery & Impact Measures • Data mining such as finding readers or potential authors through profiling, citation analysis etc. • Measures of impact based on a set of criteria in addition to impact factor