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Effective Presentation Strategies from RE/MAX and Stuart Sutton

Discover powerful presentation strategies offered by RE/MAX and Stuart Sutton to enhance your success in real estate. This guide covers essential techniques such as labeling and framing, which help you identify prospects and influence decision-making. Learn how to assign attributes to your audience, thereby reinforcing their self-perception to align with what you want them to feel. Additionally, explore how to reframe perspectives, such as changing the narrative around price reductions to demonstrate their potential benefits. Master these techniques for greater success in your presentations!

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Effective Presentation Strategies from RE/MAX and Stuart Sutton

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  1. Presentation Strategies Offered By RE/MAX 1 and Stuart Sutton

  2. LABELING Identify your prospect as someone who will make a specific decision or act a certain way!

  3. Assign them attributes. Define them in a way they will surely agree with. Remember, nearly everyone THINKS they really are a little “better”.

  4. Labeling Example: We all make presentations to other agents with offers and counter offers… Label the other agent up front Confirm the label through the transaction YOU WILL HAVE GREATER SUCCESS!

  5. FRAMING Position your presentation from the perspective that you want or need it to be seen.

  6. Most situation have a defined perspective. Change the perspective, and change the outcome and you do not have to be a psychologist!

  7. Framing Example: Are Price reductions considered a positive action by sellers? They believe that a price reduction will result in what? (Less Money) Change the perception of the price reduction. Re-Frame to show them that a price reduction will lead to MORE money! YOU WILL HAVE GREATER SUCCESS!

  8. Learn these techniques… you’ll be tickled that you did!

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