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Effective Publicity Materials for Business Writing in 2006

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This document outlines essential publicity materials for business communication, aimed at enhancing company visibility. Key components include news releases, media kits, booklets, leaflets, brochures, annual reports, and audiovisual materials. A news release is crucial for announcing significant company events, while media kits support publicity during press conferences and public engagements. This resource serves as a guide for creating impactful publicity tools necessary for effective communication strategies in the business context.

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Effective Publicity Materials for Business Writing in 2006

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  1. PublicityPertemuan 15 Matakuliah : G0374/Business Writing Tahun : September 2006

  2. Publicity Materials • News released and media kits • Booklets • Leaflets • Pamphlets • Brochures • Manuals and books • Letters • Inserts and enclosures • Annual reports • Posters, bulletin boards and exhibits • Audiovisual materials • Speeches and position papers.

  3. News release It is used to announce the important events of a company, including grand openings, responses to a crisis, or changes of leadership.

  4. Media kit • To support the publicity gained at staged events such as press conferences or open house. • It includes a basic fact sheet of information about the event, a program or schedule of activities and a list of the participants and their biographical data. • The kit also contains a news story about the event for the broadcast media, news and feature stories for the print media, and photos and brochures.

  5. The Purposes

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