PUBLICITY Definition: (1)Information that concerns a group, event, or product and that is disseminated through various communications media to attract public notice. (2) The act or occupation of disseminating information to gain public interest.
Why is publicity so important in Theatre? • You need to publicize in order to have an audience attend your event/show.
Ways to Advertise • TV Radio NewspaperPosters • Magazines Billboards Flyers • Promotional Give-Aways • P.A. announcements(morning announcement) • Power Point slides in the commons • Internet: Facebook, Websites, other social networking sites.
Ways to Advertise • The number 1 way to advertise….. WORD OF MOUTH This is the most power of advertising strategies. When people have positive reviews of your show or business … you tend to get more repeat business as well as a increased ticket sales.
Information that should appear on a POSTER • Producing Organization • Title • Playwright • Graphic Design (the illustration/art work) • Dates • Times of the performances • Location (street address) • Phone number for ticket information • Website address • Publisher’s information: • “Produced through special arrangement with Samuel French, Inc.”
Information that should appear in a Program • Producing Organizations • Title • Playwright • Graphic Design • The setting of the story • Intermission note • Production Staff: directors, designers, choreographers, etc.) • Technical Crews (lights, sound, props, costumes, scenery) • The Cast (actors and the roles played) • Special Thanks to individuals and Sponsors • Publisher’s Information