1 / 26

THE PUBLICITY POSTER

THE PUBLICITY POSTER. HISTORY. Tolousse -Lautrec.

nara
Télécharger la présentation

THE PUBLICITY POSTER

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE PUBLICITY POSTER

  2. HISTORY Tolousse-Lautrec

  3. Definition: A means of communication generally with image and text whose end is to get one’s attention or to convince one to be in favor of an idea, service or product. It’s useful placed almost anywhere, but obviously more useful when distributed adequately.

  4. As publicity media: It must offer information easily memorized with brief text and images that get one’s attention.

  5. ASPECTS TO CONSIDER TO ACHIEVE SUCCESS a) Sensory appeal. • This is a psycho-physical function that is spontaneous and unconscious and obliges us to turn around and look, but it’s not long-lasting. This kind of appeal is achieved through a combination of effective image, color, size and shape.

  6. b) emotional appeal is stable and long-lasting. To achieve this appeal we must take into account two factors: curiosity and basic human desires.

  7. Basic human motivating desires: 1) Thirst and hunger 2) Love of one’s children 3) Health 4) Sex appeal 5) Affection for one’s parents 6) Ambition 7) Pleasure 8) Bodily comfort 9) Possession 10) The approval of others

  8. BASIC COMPONENTS OF A POSTER: TEXT AND IMAGE TEXT Headline(Slogan) The most important part of the text that summarizes the message. It must be as brief and ingenious as possible. This is the largest lettering that appears on the poster.

  9. Subtitlestext that supplements the essential message. The lettering appears smaller than the headline.

  10. Company or Firm The name of the company that pays for the design and printing of the poster.

  11. Motto and Logotype The phrase that identifies the product or the company. The logotype being the image that does the same.

  12. CreditThe name of the artist that designs the poster and/or the name of the photographer who took the photos. This usually appears in the margin in very small lettering.

  13. B) IMAGE “Worth more than a thousand words.” The following should be considered: Colors should be clear, bright, and not pale or “watered-down.” When selecting colors, one must consider what the color is typically associated with.

  14. Look at these posters, identifyall of thepublicityelementstheyinclude. Basedontheircolors, whatmeaning do theyhave?

  15. The significance of lines: • horizontal -- To be in repose, resting, serenity, balance • inclined vertical – movement, dynamism • curved – softness, smoothness, femininity • straight – energy, masculinity • broken or crooked – rough, unpolished, blunt, rude, abrupt

More Related