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Central Washington University Publicity Center: Elevating Campus Events Through Student Empowerment

The Publicity Center at Central Washington University serves as a dynamic hub for promoting campus events, programs, and departments. Our mission combines high-quality service delivery with real-world experiences for student employees, fostering their growth through hands-on skill development, professional mentoring, and portfolio enhancement. With a focus on design, writing, advertising, and digital media, we strive to engage students in an inclusive and creative environment, enhancing their personal and professional development while boosting student life visibility and pride.

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Central Washington University Publicity Center: Elevating Campus Events Through Student Empowerment

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  1. Publicity Center Lola Gallagher Manager Justin Beckman Mindy Holliday Central Washington University SENIOR graphic designer Marketing SUPERVISOR

  2. Professional Staff 12-15 Student Employees 3-5 Summer Interns 3

  3. Mission statement The Publicity Center offers a full slate of services to promote campus events, programs and departments while providing real world experience to student employees through hands on skill development, professional mentoring and portfolio development. We strive to deliver high-quality services and award-winning products to increase awareness and pride in CWU's student life programs; and to impact students' personal and professional development by providing an inclusive, creative and challenging environment in which to learn outside the classroom.

  4. What we do • Design • Writing • Advertising • Online & Digital Media • Street Team • Consultation • Production

  5. HOW we do IT • Funding from S&A allows: • Centralized office for design and marketing for campus programs • Professionally mentored student employment and internships related to majors • Campus and community partnerships • Annual surveys of staff and clients to respond to changing needs

  6. Why publicity? • Specifically established and funded to support S&A departments and programs • Efficient use of S&A fees maximizes limited resources • Students gain hands-on experience and build professional skills – through employment AND through collaborative efforts • Works with CWU Public Affairs to support university graphic, editorial and media standards and guidelines

  7. Graphic Design & Digital Media • Broad range of projects across campus • Experience working with clients • Engage in research and idea development • Layout and design • Printing and production • Alternative media, social marketing, site specific projects • Creative budgets

  8. Summer internships

  9. 88.1 The ‘Burg

  10. Wellness Center

  11. Campus Activities

  12. Cranksgiving

  13. Marketing, Advertising & media Relations • Working with clients and students • Resources • Partnerships • Media relations • Purchasing / producing advertising • Wildcat Access

  14. Media and publications

  15. Media partnerships

  16. Resources

  17. Wildcat Access

  18. Hype

  19. Hype www.facebook.com/cwu.hype cwuhype.wordpress.com

  20. Publicity Center Central Washington University

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