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bethany Bethany Christian Services

www.bethany.org Bethany Christian Services. The impersonal computer screen seems to invite a no-holds-barred communication that is, paradoxically, more personal. --Constance Hale, Wired Style. Bethany’s Website. Currently, we have nearly 3,800 web pages published.

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bethany Bethany Christian Services

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  1. www.bethany.orgBethany Christian Services

  2. The impersonal computer screen seems to invite a no-holds-barred communicationthat is, paradoxically, more personal.--Constance Hale, Wired Style

  3. Bethany’s Website • Currently, we have nearly 3,800 web pages published. • National homepage: links to basic information and services, forums, family profiles, resources, and ways to support Bethany.

  4. Bethany’s Website • Each office has its own homepage (URL). • www.bethany.org/nashville • www.bethany.org/grandrapids • www.bethany.org/orlando • In special cases, a branch can purchase a unique domain. Ex: bethanyminnesota.com.

  5. Bethany’s Website Referrers • - #1 search engine • directory.adoption.com • j

  6. Bethany’s Website Features • The Issue • Waiting Families • The Forums/Chat Room • The Press Room • Church Resources • Contact Us: CRM, information packet • Preliminary Applications

  7. Bethany’s Website Stats • September 2004 YTD: Bethany’s website had 416,956 visitors. • September 2005 YTD: We’ve had 624,214 visitors to the website. • That’s a 49.7% increase!

  8. Bethany’s Website Stats • 2004: Bethany’s combined forums had over 45,000 posts. • September 2005 YTD: We’ve had 77,765 posts to the forums. • That’s a 73% increase so far!

  9. Requested Via the Web • YTD 8,163 visitors requested information on International Adoption! • YTD 5,607 visitors requested information on Domestic Infant Adoption! • YTD 2,215 requested information on Older/Special Needs Adoption!

  10. Who Visits www.bethany.org? • More than 80% are adoptive families • Other visitors include: donors, birthparents, etc... • 87% of adoptive families use the Internet to do their research • The majority of visitors (90%) are female *According to a Sept. ‘05 internet survey conducted by BCS

  11. What Do They Want? • More detailed pricing and timelines about adoption. • More pictures and information about children waiting to be adopted. • The #1 preferred method of communication with Bethany is email, #2 is phone. *According to a Sept. ‘05 internet survey conducted by BCS

  12. Preliminary Applications • In 2004, we had 1,185 preliminary applications from the website. • September 2005 YTD: We have received 1,612 preliminary applications. • That’s a 36% increase from all of last year!

  13. Donations • October 2004 YTD, we had 102 donations through the website totaling $18,776. • October 2005 YTD, we have received 159 donations totaling $33,362. • That’s a 78% increase!

  14. What does it mean? • Bethany’s website is one of the most powerful and effective communication and marketing tools! • You get maximum exposure for a minimal investment! • KEEP YOUR WEBSITE UP-TO-DATE!

  15. What information should go on the website? • Community events/resources, upcoming information meetings/seminars, newsletters, articles, etc. • Also, registration forms, brochures, new programs, links to other helpful sites, and stories!

  16. Web Change Submissions • Please submit your website changes or updates via an IT request. • If there are many changes, please submit them electronically (Word doc, or text written in an email). • KEEP YOUR WEBSITE UP-TO-DATE!

  17. What about photos? • Please send photos! They make events and content more personal. Photos can be sent by email or regular mail. • Remember: get a signed release from people in the photos. If it’s professional, you must have a release from the photographer.

  18. Writing for the Web • The shorter the better. Say MORE with LESS. Think in terms of links to share the information! • Current and frequently changing information is CRITICAL to having repeat visitors to your web pages! • KEEP YOUR WEBSITE UP-TO-DATE!

  19. What can I do? • KEEP YOUR WEBSITE UP-TO-DATE! • Direct your staff and clients to your branch homepage! • Remember that www.bethany.org is your easiest and most effective marketing tool… USE IT!

  20. Questions?

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