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DEAL- 2011 POST SHOW REPORT

DEAL- 2011 POST SHOW REPORT. Contents Introduction Visitor & Exhibitor Attendance Show Specials Latest Technology Show Promotion & Publicity Marketing and Communications Testimonials. Introduction. SHOW NAME: Dubai Entertainment Amusement and Leisure Show 2011

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DEAL- 2011 POST SHOW REPORT

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  1. DEAL- 2011 POST SHOW REPORT

  2. Contents Introduction Visitor & Exhibitor Attendance Show Specials Latest Technology Show Promotion & Publicity Marketing and Communications Testimonials

  3. Introduction SHOW NAME:Dubai Entertainment Amusement and Leisure Show 2011 SHOW DATES & VENUE: April 4th - 6th 2011, The Arena, DWTC, UAE REPORT DATE: April 15, 2011 SHOW CONTACTS/ DESIGNATION: Mr. Jacob Sebastian Business Head

  4. Introduction cont… -DEAL is the Annual Focal Point for the Middle East, African and Asian Entertainment, Amusement and Leisure Industries. - Oldest and the only show for the Amusement industry in the region. - DEAL is now in its 17th year and continuing to record success stories of the regions B2B community involved in the Entertainment, Amusement & Leisure industry. - Products from 210 Exhibitors from over 30 countries.

  5. Introduction cont… Opening Ceremony: H.E. Hussein Lootah, Director General of Dubai Municipality, opened the 17th edition of the Dubai Entertainment, Amusement and Leisure (DEAL) expo at Dubai World Trade Centre (DWTC). DEAL 2011 offered a number of new attractions this year, pointing to the continued growth of the region’s entertainments sector.

  6. Visitors and Exhibitors Attendance Visitors - DEAL 2011 was attended by 4,152 visitors. From Middle East, Europe, America, Africa and Asian regions. Exhibitors - In total 210 companies exhibited at the show from over 30 countries. - Number of new exhibitor increased by 25%. - By the end of the exhibition 80% had pledged to return next year.

  7. Show Specials - DEAL 2011 conducted a series of Seminars hosted by ALES-UK and World Waterpark Association. World Waterpark Association 4th Annual Middle East Symposium (In conjunction with the Dubai Entertainment Amusement & Leisure Show) KNOWLEDGE - Hear from Industry leaders from across the region. CONNECTION - Meet operators, developers and suppliers who are leading the way in the Industry. GROWTH - Take operations, marketing and revenue generation to the next level.

  8. Show Specials cont… - ALES-UK for DEAL Seminar - “You can never stop learning – The When, How and What” By. Beth Standlee -  ”Middle East Industry Forum” Pannels: John Hudacek (Leisure Consultants Dubai)  Silvio Liedtke (GM – Fun City/Landmark Group) Gala Elsaeed (President & CEO – Megatouch ME)

  9. Show Specials cont… -  “Indoor Bowling Panel” By. Brunswick Bowling & Qubica AMF - “Inflatable – safety matters” By. Richard Taylor ( Bounceabout) - “Its Child Play” By. Bob Boyle (Leisure Consultants Dubai)

  10. Show Special cont… - “Marketing your facility and Making Sponsorship work” By. Nick Booker (Attract Marketing) - “The Games People Play” By. Kevin Williams (KWP)

  11. Latest Technology Trans Force - Celebrated the global launch of its revolutionary new 5D simulator. The Trans-Force 5D comes in a four seat spaceship shuttle design. The capsule offers a 3D stereoscopy screen, 3DOF platform with the incline angles of 20-40 degree, and individual joysticks. - The 5D interactive simulator is a unique interactive audience experience featuring the most advanced, state-of-the-art simulation technology.

  12. Latest Technology cont… Luca SRL - Presented its latest product line in pinball machines called, “Casino Roulette” – is a flipper game with six play modes. - Showcasing a number of redemption games such as, Daytona Racing, Go Goal and Airplane.

  13. Latest Technology cont… Van Egdom Displayed the 2 new water park rides. - X-Stream: A new sensational slide, which can be installed at any water facility. A trap-door mechanism gives the user an almost vertical start, giving a sensational speed experience. - Camel Back: This unique water coaster is installed at Alpensia 700. An interactive conveyer system sends a two-person raft up to the next section of the water ride. The Camel Back at Alpensia 700 is extended to more than 150 metres.

  14. Show Promotion and Publicity -Eye catching advertisements in leading local newspapers across UAE, Africa, GCC Countries (Saudi Arabia, Kuwait, Bahrain, Qatar & Oman), Iran, Iraq, and other Middle East countries, - Endorsements from leading International Amusement, Entertainment & Leisure Industry Associations and Trade Bodies. - Direct Mail Campaign to the database of 30,000 experts, consultants and professionals in the Amusement, Entertainment & Leisure Industries world wide. - Support from Middle East Leisure and Attractions Council, IAAPA, WWA, AAMA, ALES-UK, AFEMO, ANCASVI, TEA

  15. Show Promotion and Publicity cont… - Personalized Tele-calling invitations, Visitors invitations mailed to local market database i.e. Dubai, Sharjah, Abu Dhabi, Al Ain etc. - Personalized VIP invitations to leading Government and private sector officials. - Public relations involving publications, including specialist targeted sectors, websites and broadcasting agencies. - Radio ads on the most popular radio channels in English & Arabic. One on one meetings between exhibitors and trade visitors along with business matching… and more.

  16. Marketing & Communications - Online / E-Marketing Attract Visitors and Exhibitors by sending two e-fliers a month on over 50,000 active contacts worldwide. - BTL Solutions Printed communication material sent all throughout the year to a comprehensive database of visitors as well as exhibitors. This include Brochure’s, Flier’s, Promotional Materials etc. Advertising on Billboards, LED Walls and other kind of mediums are used in various parts of UAE to make aware of this opportunity to the local market.

  17. Marketing & Communications cont… - ATL Solutions TV, Radio and Press ads are frequent in the GCC region. Web-BASED - Website: www.themeparksdubai.com - Total Visits: 78,378 - Visitor Registration: 1,276 - Exhibitor Registration: 154 - Total Hits: 1,142,300

  18. Testimonials: “We had a fantastic exhibition. Not only did we sign millions of dollars worth of business but we also received lots of project enquiries that are to be completed within this year. This is the most important exhibition for us as we are distributors for most of the popular brands here in the Middle East,” said Prakash Vivekanand, Managing Director, ASI.

  19. Testimonials cont… “We had a lot of positive and genuine enquiries that we hope to close within the year. We are also taking on new brands and will take a much bigger space at DEAL 2012,” said Nabil Kassim, General Manager, Warehouse of Games. “We had a fantastic show; it was above and beyond our expectations and we have already signed for next year. We were approached by serious prospects and expect a good year of business,” said Danny Siegal, President, Comfy Edutainment Centers and Partner in HPS.

  20. Testimonials cont… “We’ve been very pleased with the response and have already confirmed our participation for next year and, looking at the response, we are even planning a representative office here in the Middle East,” said Victor Meier, Marketing Director, Xtra ICE.

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