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The Role of an Embedded Librarian at BCBSF: Insights from Kathy Shearin

In her presentation at SLA 2007, Kathy Shearin shared her experience as an Embedded Librarian at Blue Cross and Blue Shield of Florida (BCBSF). She discussed her journey from cataloger to knowledge manager, her role in business and alliance development, and the integration of librarianship within corporate strategies. She highlighted the responsibilities involved in knowledge management initiatives, the advantages of being embedded in project teams, and the unique challenges faced in this non-traditional role. Kathy emphasized the need for flexibility and adaptability in the evolving landscape of corporate information centers.

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The Role of an Embedded Librarian at BCBSF: Insights from Kathy Shearin

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  1. An Embedded Librarian at BCBSF Presentation at SLA 2007 Kathy Shearin Navigy, Inc. / Blue Cross and Blue Shield of Florida, Inc. June 4, 2007

  2. Embedded Librarian: BCBSF • Introduction • My background • Business & Alliance Development / Navigy • Librarian role • Responsibilities • Library / Knowledge Management • Project teams • Relationship to corporate information center • Closure • Advantages • Disadvantages • Do it again?

  3. Kathy Shearin • Master’s degree in Library and Information Studies from Florida State University • Cataloger / Reference librarian in a public library • Media Specialist in a junior high school and a senior high school • Electronic Resources / Reference librarian at Jacksonville University • “Embedded librarian” for Business & Alliance Development at Blue Cross and Blue Shield of Florida, Inc.

  4. BlueCross BlueShield of Florida • Independent licensee of the Blue Cross and Blue Shield Association • Not-for-profit, mutual company • Health insurance and related products in Florida • Headquartered in Jacksonville, Florida • Over 7,000 employees • Serving over 4 million members

  5. Navigy, Inc. • In 2000, BCBSF established Navigy, Inc. as a wholly-owned subsidiary to pursue innovative health industry solutions • Reorganized in 2004 • The legal entity, Navigy, was retained to hold ownership in its subsidiaries and to provide legal structure for future endeavors • The working group became Business and Alliance Development, an enabling area for the Corporate Strategy Office.

  6. Business and Alliance Development Key capabilities of Business & Alliance Development • Business Development • Business Venture Management • Strategic Consulting • Alliance Management and Relationship Development • Organization effectiveness

  7. Organization Structure Business and Alliance Development is aligned within the Corporate Strategy Office. Executive Vice-President Strategy Vice-President Business & Alliance Development Executive Administrative Assistants (2) Business Development Consultants (7) Principals (5)

  8. My Role • Facilitate Knowledge Management (KM) initiatives in Navigy • Research • Teach the Navigy team members “to fish” • As Navigy evolved into Business & Alliance Development, the role expanded to providing insights and thought leadership on business development initiatives

  9. Responsibilities: Library & KM • Education of team members • Research and analysis • Acquisition and management of information resources • Apply expertise to improve information retrieval and use • Consult with corporation on KM practices • Vendor management

  10. Responsibilities: Projects & Initiatives • Prepare compendium of research materials at beginning of projects • Provide guidelines for document tagging and storage • Ongoing research and analysis • Provide insights and thought leadership • Preparation and presentation of reports • Citation management • Project management

  11. Responsibilities: Corporate • Collaborate with information professionals in the corporate business research and information center • Cost sharing of select resources • Consult with various departments as a subject matter expert on document management and retrieval • Participate on work groups for development of a corporate content management system

  12. Advantages • Convenience • Rapid response • Increase in team productivity • In depth knowledge of needs and interests of the team as a whole and individually • Ongoing education of team • My ongoing education • Flexible environment

  13. Disadvantages None really, but • It may be difficult for Human Resources to understand the position • Not a traditional library role • Would be difficult if you did not like the topic or industry • Requires a great deal of flexibility • Behavior change may be resisted

  14. Would I do it again? • Yes, definitely

  15. Thank You Kathy Shearin kathy.shearin@bcbsfl.com

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