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Creation of a Course Facebook Page to Increase Classroom Engagement

Creation of a Course Facebook Page to Increase Classroom Engagement. Deborah J. Good, Ph.D. Dept. Human Nutrition, Foods, and Exercise Virginia Tech. Facebook is too big to ignore. 1.19 Billion Facebook Users Worldwide Average time spent on Facebook per day is 20 minutes

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Creation of a Course Facebook Page to Increase Classroom Engagement

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  1. Creation of a Course Facebook Page to Increase Classroom Engagement Deborah J. Good, Ph.D. Dept. Human Nutrition, Foods, and Exercise Virginia Tech

  2. Facebook is too big to ignore • 1.19 Billion Facebook Users Worldwide • Average time spent on Facebook per day is 20 minutes • 34% of Facebook users are aged 18-29 • November 2013 Facebook data • http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.UryJN2RDvdE

  3. Students use Facebook during class time (among other things…) • Visually observed students during lecture • 14 Facebook • 10 email • 13 other (Pinterest, shopping, news, Scholar, pictures, non-class documents, weather) • 11 talking • 6 texting

  4. Course Description and Methods • Metabolic Nutrition-HNFE 3026 • Junior/Senior Level Course • Required for Human Nutrition, Foods and Exercise majors. • Approximately 230-240 students per year • Methodology • Pre-survey on Facebook page interest • Facebook metrics • Post-survey on Facebook page usage

  5. Pre-Survey DataFacebook page interest

  6. Metabolic Nutrition Facebook Page • 170 joined the page initially (69.4%) • An average of 162 students during the course were members • No grade difference in students who joined versus those that did not

  7. Post-survey dataFacebook Membership

  8. Facebook Page EngagementViewing posts

  9. Facebook Page EngagementLikes, Shares, Comments on posts

  10. Facebook EngagementFacebook Statistics

  11. Post-Survey DataEngagement

  12. Post-Survey DataSelected Student Comments-Positive • I think it added to the course by referencing real life examples and making the material we were learning applicable to everyday life ( like the Kevin Ware story) • Yes it was enjoyable. Helped to remind me while I was on facebook that I need to study for class. Interesting articles were posted as well • I didn't think it was a good idea to have a facebook page initially, but I found that I enjoyed it more than I thought I would. • I did not use the Facebook page as much to help with class but I found many of the posts and articles to be more relevant to everyday life and enjoyed reading them. Some of the posts and articles I even sent to family/friends.

  13. Post-Survey DataSelected Student Comments-Negative • Not much was very relevant to the exams, which is why i (sic) didn't use it much. • I did not find the Facebook page useful. It was a good idea, and it may work for some people, but I would respond better to it if articles weren't posted. At least when I use facebook, i (sic) scroll through my news feed and look at statuses rather than go on people pages and am less likely to read long articles • The facebook page was not very useful. It was unique because it is my only class which uses facebook, but I did not gain anything from the page nor did it help me in the class

  14. Post-Survey DataInterest in staying “friends”

  15. Metabolic Nutrition Facebook Page-2014 Screen Shot taken 12/26/13

  16. Future Plans for 2014 • Currently 311 members with the spring 2014 class • Creative Content assignment is generating a lot of interest. • Dr. Jie Li (Stats) will join me and help to analyze data http://www.youtube.com/watch?v=yjoj6EYQjh8

  17. Conclusions • Majority of students were interested in, and joined a Facebook page for the course • But for 2013, students were passive “friends”, never fully engaged. • For 2014 class, a creative content assignment is being used to increase student engagement with the page. • Students reporting that it is “fun” • Lots of “views” • More “likes” than for posts by the professor last year.

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