1 / 6

Understanding Marketing Mix: The 4P’s - Product & Place Marketing

Dive deeper into the marketing mix focusing on Product and Place in this continuation of the Diploma in Marketing progression. Explore the importance of product, distribution channels, and considerations to make in the place element. Check the links provided for more insights. See you in two weeks, and happy holidays!

rosalyn-rowland
Télécharger la présentation

Understanding Marketing Mix: The 4P’s - Product & Place Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Progression Diploma Marketing: 4P’s – Product & Place

  2. Marketing Mix (Continued) • Last week recap: Product • What was important? • http://www.bbc.co.uk/programmes/b00v71vr • How does this fit in with the other ‘P’s? • http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev1.shtml

  3. Place • What considerations do you need to make? • What? • Who? • Where can you sell it? • Where should you sell it?

  4. PLACE: 4 distribution channels:- 1 2 Manufacturer Manufacturer wholesaler wholesaler Retailer consumer (indirect). consumer (indirect). Common in food and drink industry. Manufacturer gets bulk orders, consumer gets lower prices

  5. 4 distribution channels:- (continued) 3 4 Manufacturer Manufacturer Retailer Consumer (direct). Common in factory shops, mail order and internet selling. Fastest channel and cheapest for consumer. Consumer (indirect). Common in clothing industry.

  6. See you in Two weeks • Happy Holiday!!!!!!!!

More Related