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Progression Diploma

Progression Diploma. Marketing: 4P’s – Product & Place. Marketing Mix (Continued). Last week recap: Product What was important? http://www.bbc.co.uk/programmes/b00v71vr How does this fit in with the other ‘P’s?

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Progression Diploma

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  1. Progression Diploma Marketing: 4P’s – Product & Place

  2. Marketing Mix (Continued) • Last week recap: Product • What was important? • http://www.bbc.co.uk/programmes/b00v71vr • How does this fit in with the other ‘P’s? • http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev1.shtml

  3. Place • What considerations do you need to make? • What? • Who? • Where can you sell it? • Where should you sell it?

  4. PLACE: 4 distribution channels:- 1 2 Manufacturer Manufacturer wholesaler wholesaler Retailer consumer (indirect). consumer (indirect). Common in food and drink industry. Manufacturer gets bulk orders, consumer gets lower prices

  5. 4 distribution channels:- (continued) 3 4 Manufacturer Manufacturer Retailer Consumer (direct). Common in factory shops, mail order and internet selling. Fastest channel and cheapest for consumer. Consumer (indirect). Common in clothing industry.

  6. See you in Two weeks • Happy Holiday!!!!!!!!

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