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Enhancing Market Transparency for Fruit and Vegetable Sectors Through Structured Auction System

This initiative aims to establish a structured and transparent marketing and sales system for the fruit and vegetable sector. It focuses on increasing market efficiency and fair returns for farmers while addressing the seasonal impacts on pricing. Key actions include developing a transparent marketing system and a structured sales approach. Success will be measured by improved farmer access to market prices, enhanced incomes, and reduced consumer costs. The project will provide a balanced ecosystem benefiting all stakeholders in the industry.

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Enhancing Market Transparency for Fruit and Vegetable Sectors Through Structured Auction System

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  1. Auction and database system for the Fruit and Vegetable Sector Team members: Radjendre Sharmila Jennifer Deepak Inez

  2. DESCRIPTION OF THE INITIATIVE TO SET UP A STRUCTURED AND TRANSPARENT MARKETING AND SALES SYSTEM FOR FRUIT AND VEGETABLES

  3. STRATEGIC IMPORTANCE • More efficient price and market system. • More fair returns to farmers. • Balancing seasonal impacts

  4. ACTIONS TO CARRY OUTSTEP-BY-STEP PLAN

  5. ACTIONS TO CARRY OUTSTEP-BY-STEP PLAN 9 10 11

  6. ResourcesNeeded

  7. PRODUCTS/ RESULTSMEASURES OF SUCCESS • Transparent marketing system • June 2013 • Structured sales system • June 2013 • Farmers have direct access to market prices and better income • June 2013 • Consumerswillpay 15% lessorfarmerswillgain 15% more • June 2013

  8. LEADERSHIP • INFLUENCE LEADER(s) • Bajnath • Stanley • TECHNICAL LEADER(s) • R. Debie • INTIATIVE ACTION TEAM • R. Debie • Sharmila • Jennifer • Deepak • Inez

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