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Sending Targeted Emails Using DiscoverOrg

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royce
11 diapositives · 388 Views · Jul 30, 2014

Sending Targeted Emails Using DiscoverOrg. The benefits of mail merge. With Ian Seniff Senior Account Manager DiscoverOrg. What is a Mail Merge? .

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Sending Targeted Emails Using DiscoverOrg
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  1. Sending Targeted Emails Using DiscoverOrg The benefits of mail merge • With Ian Seniff • Senior Account Manager • DiscoverOrg

  2. What is a Mail Merge? • A mail merge is when you create a set of documents that are essentially the same but where each document contains unique elements. For example, in an Email that is sent to prospects, your company logo and the text about the product will appear in each Email, and the address and greeting line will be different in each Email. • A mail merge allows you to send numerous personalized Emails in a very short period of time.

  3. Mail Merge Benefits • Saves time while maintaining quality. • Emails that appear Professional and Friendly • Emails that do not portray mass mailings, which are usually interpreted as Junk Mail and are ignored by most people. • Each person on your list receives a customized Email that includes their name, address, company, title, date, and any other related information pulled from DiscoverOrg. • Increase the sincerity of your Emails.

  4. Step One Pull your List from DiscoverOrg. Include all the columns needed for your merge fields then click “Ok”

  5. Step Two Write your email in Word keeping in mind where you will be putting your merge fields. Type the merge field names in CAPS to make sure you see them.

  6. Step Three Select Mailings from the tabs at the top Step FOUR Select Start Mail Merge and select E-mail Messages from the drop-down menu

  7. Step Five Click Select Recipients and then select Use Existing list… from the drop-down. This will prompt you to upload a document from your computer. Use the Excel spreadsheet you downloaded from DiscoverOrg. Step SIX Once the EXL is uploaded, begin to insert your merge fields where you indicated with CAPS in Step Two. Continue doing this until you are finished filling in your merge fields.

  8. Step Six Continued Once you are finished adding merge fields your E-mail should look like this.

  9. Step Seven Preview your results!

  10. Step Eight If the preview is free of error just click Finish & Merge, enter your subject line and send your Emails!

  11. Questions? accountmanager@discoverorg.com